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Stay ahead of the curve with the latest news, insights, and trends shaping the world of marketing and advertising technology. Explore our cutting-edge articles, expert analyses, and in-depth reports that will help you navigate the ever-evolving digital landscape.
MEDIAWATCH® REPORT
Streaming TV: Upfronts & NewFronts Edition Report
We dive into MediaRadar’s comprehensive advertising intelligence data to provide an in-depth look at the Streaming TV landscape. In our analysis, we highlight key players and examine how brands across industries are currently using their streaming budgets
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REPORT
Future Titans of Pharma & Healthcare
This report offers a comprehensive exploration of the pharmaceutical industry's advertising landscape and the standout brands at the forefront. Uncover how these brands are adapting to the changing retail environment.
MEDIAWATCH® REPORT
Investment Blueprint 2025: Total Media
The MediaWatch Investment Blueprint 2025 is a comprehensive report that provides a roadmap into the media landscape, focusing on media spending trends, strategic approaches by advertisers, and the evolution of both digital and traditional media channels.
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Are Legacy Channels Starting to Hijack Digital Budgets?
MediaRadar CEO, Matt Krepsik, discusses the surprising strength of legacy advertising channels and how the line between digital and traditional is blurring.
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Where Are Brands Planning to Spend Their 2025 Media Budget?
From the dominance of digital media to the ongoing relevance of traditional platforms, Brett House, SVP at MediaRadar, explores key trends shaping the future of advertising.
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Top 100 Advertisers of 2024—Future Titans of Advertising Report
From Amazon's dominance to bold moves by Temu and Lululemon, discover how brands are reshaping the media landscape with flexible strategies and smart media planning.
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