The nation’s 10 most-advertised restaurant chains spent a combined $3.8 billion on measured media in 2024. The top two spenders—McDonald’s and Domino’s—accounted for one-third of that.

The table below ranks restaurant chains from No. 10 to No. 1 based on estimated 2024 U.S. measured-media spending from MediaRadar.

Amazon delivered the prime spot as the most-advertised brand in 2024 with U.S. measured-media spending of $4.8 billion.

The below graphic highlights the top 10 brands based on estimated U.S. measured-media spending from MediaRadar.

Estimated U.S. measured-media spending totaled $216.7 billion in 2024, up about 8%, according to data from MediaRadar.

Retail was the biggest advertiser category in 2024, representing $38.1 billion or 18% of total U.S. measured-media spending.

MediaRadar data shows Delta Air Lines increased its U.S. measured media spending from $89 million in 2023 to $115 million in 2024, reflecting the airline’s continued investment in brand visibility.

As Delta launches a global media review, incumbent agency PHD (Omnicom Media Group) is defending the account it’s held since 2018. Delta’s total global media spend is estimated at $150 million, with the majority concentrated in the U.S. market.

The review coincides with Omnicom Group’s pending acquisition of Interpublic Group and follows Delta’s strong second-quarter earnings and reinstated 2025 profit outlook.

According to MediaRadar, Inc. in ADWEEK, X’s U.S. ad revenue fell 19% during the first half of 2025 compared to the first half of 2024.

In response, X is expanding beyond advertising by adding job listings and launching a Visa-backed financial service.

“This strategic pivot signals a shift in the company’s identity. Ads may still remain a significant revenue driver, but this may be fast followed by subscriptions and emerging capabilities.” - Matt Krepsik, CEO of MediaRadar.

Linda Yaccarino's departure as CEO of X may mark the start of a new chapter for the platform.

In recent months, the company has quietly strengthened its ad leadership bench. Ads may still remain the primary revenue driver, followed by subscriptions and emerging features

According to MediaRadar in AdAge, Haleon's measured U.S. media spending rose from $429M in 2023 to $492M in 2024.

The consumer health giant behind Sensodyne and Centrum is now reviewing its global creative agency relationships, a move that reflects growing investment and a shifting approach to brand strategy in the category.

Top 10 pharma drug spenders according to MediaRadar in Fierce Pharma.

MediaRadar calculated $3.3B in ad spend across all channels for the top 10 pharma drugs in 2024, nearly 20% higher than 2023. Massive spending boosts came from Wegovy—largely absent from TV ads in 2023—and Tremfya, while some brands saw declines.

In total, prescription drug marketing topped $10.1B last year, a 2% YoY increase.

According to MediaRadar in Digiday, brand spending on TikTok increased from $542M in April to $588M in May.

Despite ongoing ban talks, advertisers aren’t backing down. With major brands like Amazon, The Walt Disney Company, and Walmart still investing heavily, TikTok continues to prove its value as a must-have platform in today’s media mix.

According to MediaRadar in AdAge in the first quarter of 2025, U.S. media spend from the travel and tourism industry reached $4.1B: 

With travelers opting for shorter, budget-friendly trips, brands like Marriott Bonvoy are leveraging AI tools, flash sales, and social media trends to stay agile and connect with cautious yet eager consumers. Follow for more insights on these trends!

According to MediaRadar in ADWEEK, the carbonated soft drink category spent $1.1 billion on advertising in 2024, up 13% compared to 2023.

Despite being the smallest advertiser among The Coca-Cola Company, Keurig Dr Pepper Inc., and PepsiCo, Sprite has managed to climb to third in the U.S. soft drink market. Notably, Sprite was the only major player to reduce its ad spend, raising the question: Can strategy and creative innovation drive market success even with less investment?

"Notably, Hinge is outperforming while investing less in advertising than its competitors. Tinder and Bumble far outspent Hinge in U.S. advertising last year, according to data from marketing intelligence platform MediaRadar."

In a market where dating app usage is declining, Hinge’s success emphasizes the power of data-driven insights + marketing that caters to Gen Z. 

According to MediaRadar data in ADWEEK, seven new advertisers making their Super Bowl debut, including Bosch, CoffeeMate, Häagen-Dazs Shops, Instacart, NerdWallet, Ritz and Totino's, collectively spent $1.1 billion on ads from January to October 2024.

Joining the lineup of first-time Super Bowl advertisers is HexClad Cookware, adding to the buzz with its debut commercial!

According to MediaRadar. in Digiday, X experienced a 15% increase in advertisers in 2024, with 70% of them joining after the platform's takeover. Are advertisers coming to terms with the new reality surrounding brand safety? Check out the recent article titled “In the Wake of Meta’s Moderation Shift, Advertisers Have Accepted the New Status Quo: Brand Safety is a Myth.”

The Super Bowl keeps getting bigger—and pricier. In 2024, nearly 124 million viewers tuned in, and brands paid $7 million for a 30-second ad, according to MediaRadar. Check out ADWEEK for more insights on rising ad costs and the celebrity-driven trends dominating the Big Game.

The soda brand Poppi is establishing itself as a serious contender in the beverage industry, investing nearly $43 million in just the first four months of 2024, according to MediaRadar. That’s more than major players like Gatorade and Dr. Pepper.