MediaRadar | Instacart Case Study

SUCCESS STORY

Instacart Scales National Accounts with MediaRadar Off-Platform Solutions

While retail media networks aim to move up the funnel, Instacart shows how to do it with strategy, speed, and the right data.

As one of the leading players in retail media, Instacart has long been known for its strong performance at the point of purchase. But with the rising importance of full-funnel marketing, Instacart saw an opportunity to influence consumers much earlier in the journey — across web, streaming TV, social, and search. To scale this off-platform strategy and attract new national media budgets, Instacart needed the right intelligence, sharper targeting, and tools that could keep pace with an evolving sales motion.

Instacart had already nailed performance marketing. Now, it was time to think bigger. They set out to expand their influence beyond the cart, by helping CPGs engage consumers earlier in the shopping journey via off-platform channels like streaming TV, web, social, and search.

However, in order to truly scale this upper-funnel strategy and attract national media budgets, Instacart faced:

To capitalize on this opportunity, Instacart needed actionable insights, smarter targeting, and scalable workflows to support its expanding sales strategy.

To overcome these hurdles, Instacart integrated MediaRadar into its off-platform go-to-market strategy. MediaRadar powered the team’s market intelligence, enabling smarter, faster, and more personalized sales efforts through:

Precision Targeting

Sales reps used MediaRadar’s channel-specific reporting to pinpoint top off-platform accounts already investing in social and streaming.
Dashboards were customized for sales teams, filtering “accounts assigned to me,” for personalized insights and real-time alerts; turning hours of research into an instant workflow.

Strategic Media Mix Insights

MediaRadar’s account review pages revealed brand-level spending patterns across properties and channels.
Backed with this data, sales teams could now align recommendations and outreach with brand goals, such as awareness, conversion, and efficiency, to ensure each touchpoint was valuable.

Expanding the Contact Map

With MediaRadar’s access to 26,000+ brand and agency contacts, the team seamlessly identified new decision-makers, particularly those overseeing social, video, and programmatic budgets.
This enabled reps to move beyond eCommerce buyers, tailoring outreach by channel and connecting with the right stakeholders.

Off-Platform Wins at Scale

MediaRadar has become a key part of off-platform solutions growth for Instacart by enabling the sales team to:

Accelerate Outreach

Accelerate outreach with targeted insights and alerts.

Personalize Conversations

Personalize conversations using real-time spend intelligence.

Expand Into National Budgets

Expand into national budgets with stronger, data-supported strategies.

Unlock New Accounts & Media Buyers

Unlock new accounts and media buyers beyond traditional contacts.

"MediaRadar has been incredibly influential in shaping our off-platform strategy. Their platform gives our sales team the visibility and insights we need to identify high-potential advertisers, tailor our outreach, and unlock entirely new budget holders. It’s helped us move faster, go deeper, uncover nascent areas that we otherwise had limited visibility to in many cases, and show up smarter in every conversation."

— Adam Silverblatt | Head of Off-Platform Sales & Strategy, Instacart

"The insights into my clients' Meta and Online Video investments have been key. Specifically, the Meta data allows me to confidently discuss the benefits of shifting budgets towards our Instacart 1P data-powered Meta offering with our CPG partners. For Online Video, this helps me identify brands that would be a great fit for Instacart's Sponsored Video offering.

The ability to pull creative screenshots is very valuable. I can mock these up to visually demonstrate to clients how their ads would appear within our app."

— Andrew Siegel | Brand Partnerships Manager, CPG - Beverage Vertical

ON THE BLOG

Instacart Scales Off-Platform Partnership Opportunities Across Streaming TV, Social & More Using MediaRadar

What is Marketing Intelligence?

Commercial Intelligence

Know & reach the right prospects at the right time with the best intel.

Market Intelligence

Identify trends driving industry growth with a clear view of brand and category spend across channels.

Competitive Intelligence

Get a competitive edge with a complete view of brand and category marketing moves & share of voice.

Creative Intelligence

Stay ahead of the latest ad creative, product launch, and brand campaign trends.

Instacart Scales National Accounts with MediaRadar Off-Platform Solutions

THE CHALLENGE

Scaling Off-Platform Opportunities Across the Funnel

Identifying the right advertisers for off-platform campaigns.

Understanding complex media strategies across multiple channels.

Engaging new budget holders to unlock new revenue streams.

THE SOLUTION