Each session in our State of the Industry Webinar Series highlights key market shifts—such as evolving ad budgets, emerging and declining media channels, and changing brand strategies—while offering data-driven insights into the forces shaping the future of advertising. From the rise of video and streaming to the transformation of sports viewership and beyond, this series helps industry leaders navigate change with clarity and confidence.
ON-DEMAND
State of the Industry: AI in Advertising
AI is changing how the industry works, but the hype is outpacing the truth. Public models are fast, but they bias toward the loudest ads, miss real-time shifts, and can't be trusted with your biggest investment decisions.
In this State of the Industry session, MediaRadar leaders cut through the noise: how marketers are actually putting AI to work today, why clean, normalized data is the foundation that makes AI reliable, and how you stack up against your peers based on our latest industry benchmark. Then we turn the lens on the AI companies themselves—previewing our upcoming Future Titans report and breaking down how the biggest players are positioning through their own advertising.
About the Series
ON-DEMAND SESSIONS
Watch Previous Webinars in the Series On Demand
Session 05 | Watch on Demand
State of the Industry: Inside the $10B Political Advertising Opportunity
Political advertising is already heating up, and the 2026 midterm cycle is projected to drive more than $10 billion in media spend—nearly double the last midterm election cycle. But by the time political dollars appear in public filing registries, much of the opportunity has already moved. In this edition of our State of the Industry series, MediaRadar experts will break down how political ad dollars are moving across markets, where demand is expected to surge, and how media organizations can capture more of the spend. Campaigns, PACs, and buying firms are making strategic budget decisions earlier than ever, reshaping demand across local TV, radio, CTV, digital, and out-of-home markets. Media organizations that understand where spend is accelerating, how budgets are shifting, and which signals indicate upcoming demand will be best positioned to price inventory confidently, win more business, and capture a larger share of the biggest midterm spend on record.
Watch the on-demand webinar to see where political ad dollars are moving, and how your organization can capture more of the spend.
Session 04 | Watch on Demand
State of the Industry: Video Everywhere—Winning in the New Era of CTV
CTV is no longer just a branding channel. It is becoming one of the most powerful performance levers in modern media. As streaming becomes the default way audiences watch TV, advertisers are rethinking how premium video fits into their performance marketing mix. But CTV alone is not enough. To win, marketers need a video everywhere view across streaming, AVOD, live sports, and social video. Addressability, faster optimization, and measurable outcomes are turning premium video into a full-funnel engine that builds awareness and drives action.
Join MediaRadar for a data-driven look at how advertisers are using Video Everywhere to drive results and how you can too.
Session 03 | Watch on Demand
State of the Industry: 2026 Advertising Predictions
Get Ahead of 2026: MediaRadar’s Advertising Forecast dives into what’s next for advertisers as MediaRadar’s experts unpack bold, data-driven predictions across digital, streaming, and retail media.
Hosted by Karisa Schroeder, MediaRadar’s Director of Product Marketing, the session features insights from Matt Krepsik, CEO of MediaRadar, and Caroline McCrory as they explore how economic forces, regulatory shifts, and emerging players will reshape how and where ad dollars are spent. Attendees walk away with a clear view of the trends defining 2026—and how to stay ahead of them.
Session 02 | Watch on Demand
State of the Industry: Navigating the Seismic Shift in Sports Advertising
The way fans watch sports and entertainment is changing fast—and advertisers must adapt. Exclusive streaming rights and shifting viewer habits are reshaping how brands reach audiences, creating both challenges and opportunities.
Watch our recent webinar, “State of the Industry: Navigating the Seismic Shift in Sports Advertising”, an hour-long webinar where Jay Nielsen, VP of Product at MediaRadar, breaks down the latest data and trends.
Session 01 | Watch on Demand
State of the Industry: The
Future of Video Advertising
Video is poised to dominate the advertising landscape, with forecasts projecting it will account for 44% of all ad spend by 2028. Are you ready for the seismic shift?
Join MediaRadar CEO Matt Krepsik for an exclusive State of the Industry session exploring the rapid evolution of video advertising. As consumer habits transform, traditional broadcast is giving way to powerful emerging formats like CTV, AVOD, and vMVPDs.
Video remains unmatched in its ability to engage through sight, sound, and motion—but the channels and strategies behind its success are anything but static. Get ahead of the curve with insights that will shape the future of your media strategy.