Each session in our State of the Industry Webinar Series highlights key market shifts—such as evolving ad budgets, emerging and declining media channels, and changing brand strategies—while offering data-driven insights into the forces shaping the future of advertising. From the rise of video and streaming to the transformation of sports viewership and beyond, this series helps industry leaders navigate change with clarity and confidence.
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State of the Industry: Navigating the Seismic Shift in Sports Advertising
The way fans watch sports and entertainment is changing fast—and advertisers must adapt. Exclusive streaming rights and shifting viewer habits are reshaping how brands reach audiences, creating both challenges and opportunities.
Watch our recent webinar, “State of the Industry: Navigating the Seismic Shift in Sports Advertising”, an hour-long webinar where Jay Nielsen, VP of Product at MediaRadar, breaks down the latest data and trends.
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About the Series
Coming Q1
State of the Industry:
2026 Predictions Webinar
Get ahead of 2026 with MediaRadar’s data-driven advertising forecast. MediaRadar’s experts reveal bold predictions across digital, streaming, and retail media—plus how economic forces, regulation, and emerging players will transform how and where advertisers spend.
Notify Me: 2026 Predictions Webinar
Session One | Watch on Demand
State of the Industry: The
Future of Video Advertising
Video is poised to dominate the advertising landscape, with forecasts projecting it will account for 44% of all ad spend by 2028. Are you ready for the seismic shift?
Join MediaRadar CEO Matt Krepsik for an exclusive State of the Industry session exploring the rapid evolution of video advertising. As consumer habits transform, traditional broadcast is giving way to powerful emerging formats like CTV, AVOD, and vMVPDs.
Video remains unmatched in its ability to engage through sight, sound, and motion—but the channels and strategies behind its success are anything but static. Get ahead of the curve with insights that will shape the future of your media strategy.