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New Report

MediaWatch® Streaming TV Report:
The 2025 Upfronts & NewFronts Edition

In this report, we dive into MediaRadar’s comprehensive advertising intelligence data to provide an in-depth look at the streaming TV landscape. In our analysis, we highlight key players and examine how brands across industries are currently using their streaming budgets.

MediaWatch® Streaming TV Report: The 2025 Upfronts & NewFronts Edition

Despite economic uncertainty and potential cuts to overall media budgets, advertisers are recognizing the polished, scalable, targetable, and measurable nature of streaming ads, leading to a substantial 35% increase in upfront streaming ad spend in 2024.

WHAT'S INSIDE:

  • Discover how media mix strategies are adapting within streaming TV due to economic uncertainty. 
  • Examine the growth and evolution of Streaming TV as an advertising platform. 
  • Gain actionable insights into the changes in competitive media spending directed toward streaming TV, enhancing its appeal as a channel. 

Download the MediaWatch® Streaming TV Report


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