AI is changing how the industry works, but the hype is outpacing the truth. Public models are fast, but they bias toward the loudest ads, miss real-time shifts, and can't be trusted with your biggest investment decisions. In this State of the Industry session, MediaRadar CEO Matt Krepsik and Chief AI Officer Eric Kallemeyn cut through the noise: how marketers are actually putting AI to work today, why clean, normalized data is the foundation that makes AI reliable, and how you stack up against your peers based on our latest industry benchmark. Then we turn the lens on the AI companies themselves — previewing our upcoming Future Titans report and breaking down how the biggest players are positioning through their own advertising. Walk away knowing where AI in our industry really stands, and how to build on intelligence you can trust.