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MediaRadar and EMARKETER are joining forces to deliver a series of insights that combine our complementary datasets. By pairing EMARKETER’s industry-leading analysis with MediaRadar’s granular advertising intelligence, we’re creating companion pieces that provide a more complete view of the market. Our first release focuses on the rapidly growing Streaming TV space.

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EMARKETER is a trusted authority in digital marketing, media, and commerce intelligence, delivering data-driven insights and forecasts that empower brands, agencies, and publishers to optimize strategy and drive growth. As part of Insider Intelligence, eMarketer combines proprietary research with industry expertise to support smarter decision-making across the marketing ecosystem.

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Top 10 Streaming TV Platforms, Ranked by Ad Spending

Millions and % Change

Platform
2024
2025
1
Hulu
$4,386
$4,690
2
Amazon Prime Video
-
$3,039
3
Peacock
$1,579
$3,039
4
Paramount+
$1,205
$1,911
5
Pluto TV
$1,199
$1,395
6
Disney+
$1,131
$1,271
7
HBO Max
$961
$1,166
8
Netflix
$932
$1,171
9
Tubi
$881
$1,050
10
Discovery+
$361
-
Note: Amazon Prime Video not covered in 2024; Discovery+ not covered in 2025
Source: MediaRadar "Streaming TV: The Next Phase of Growth," April 8th, 2026

 

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