The Events of the Week
MediaRadar is taking the stage at Advertising Week 2026 to explore the future of advertising, from the new frontlines of Sports Intelligence to where AI and brand marketing collide. Swing by our sessions on stage, catch us at evening events around the city, or just stop and say hi to the team around New York.
Monday the 5th at 9:30AM
Beyond the Chatbot: What AI Actually Knows About Your Brand
Advertising Week Stage
Public LLMs can answer almost anything—except the one question that matters most to advertisers: are you actually showing up? This fireside chat digs into why 87% of the industry is already using AI in ad decisions, yet most brands have no idea how they're represented in AI-generated answers, and what it takes to move from fragmented experimentation to verified, trustworthy intelligence.
Eric Kallemeyn
Chief AI Officer at MediaRadar
Monday the 5th at 9:40AM
Owning the Moment: Sports, Sponsorship, and the New Creative Playbook
Advertising Week Stage
Sports fandom has left the living room... Streaming rights have rewritten how fans watch, and advertisers have followed—turning sponsorships and in-arena moments into the new front line of advertising. This panel brings together voices from Amazon Prime, the NFL, and MediaRadar to explore what it takes to win in this fragmented landscape. Creative intelligence and total event investment—from digital placements to on-field signage—are converging into a single discipline: owning the moment, not just buying it.
Monday the 5th at 6:30-9:30PM
A MediaRadar x Hearst Dinner
Altair at Arlo Midtown
MediaRadar and Hearst are hosting an exclusive, invite-only dinner during Advertising Week—and you could be on the list.
Join us at Altair, where a celestial tasting menu, glasshouse terrace, and champagne celebration set the scene for connecting with leaders shaping the future of advertising.
Expect good food and better conversation, on how technology, shifting consumer habits, and bold strategy are shaping where our industry goes next.
Seats are limited—request an invitation by filling out the form below.
Tuesday the 6th at 6:00 - 11:00PM
Signal & Noise x MediaRadar
MCM Creative Studios
Join us inside the studio of Hot Ones for an evening of live podcasts, a panel discussion, and rooftop cocktails. It's a night of good conversation and even better company, with a front-row seat to where the show gets made.
View event details to request your invite
Wednesday the 7th at 12:00-6:00PM
TruNorth X Event Sponsored by MediaRadar
One Times Square
TruNorth X is building a room that brings together brand marketers, athletes, creators, sports and entertainment leaders, experiential innovators, and the partners helping bring it all to life, because some of the most exciting opportunities in marketing today live at the intersection of fandom, creators, and live experiences. We can't wait to be part of the conversation!
