Super Bowl LX wasn’t just a championship game — it was a defining moment for advertisers. From shifting category leaders to emerging brands making bold investments, this year’s Big Game revealed how advertising strategy is evolving on the industry’s biggest stage. Our exclusive infographic breaks down the key trends, major spend movements, and standout brands shaping the 2026 Super Bowl. Download now to see who showed up, who scaled back, and what it all means for the future of big-game advertising.