TV & CTV
TV advertising budget benchmarks across linear, cable, and CTV — see how your category allocates TV ad budget by network, daypart, and format, and how the mix shifts quarter to quarter.
Marketing Budget Intelligence Platform
Benchmark, monitor, and defend your marketing budget on real category and competitor data
Most teams plan marketing budgets the same way every year — last year ±10%, gut check, hope nothing breaks. MediaRadar replaces the spreadsheet with a budget intelligence platform: category benchmarks, channel-level allocation, and competitor ad budget signals refreshed daily — so you can plan, defend, or reallocate against the real number.
- Benchmark category, channel, and competitor ad budgets across digital, CTV, social, search, and more
- Monitor budget and pacing shifts daily — not in next year's industry survey
- Defend marketing budgets with category-level data CFOs and CMOs can't argue with
30 minutes. The budget conversation, settled.
We load your category benchmarks, top competitor ad budgets, and channel allocation — you leave with the data your next planning, defense, or pitch meeting needs.
Built for budget conversations
Same budget data. Whatever number you're defending.
Whether you're benchmarking marketing spend, defending it, pitching against it, or selling into it — the answer comes from the same place: real category and competitor ad budget intelligence. Pick your role.
Defend your marketing budget with category benchmarks
Marketing budgets get cut when nobody can prove them. Walk into the budget meeting with category quartiles, competitor ad budget signals, and channel-mix data backing every line — paid social, paid search, CTV, programmatic, video, and the rest.
- Compare your marketing budget to category quartiles, not last year's spreadsheet
- Show CFO and CMO exactly where your channel mix sits versus peers
- Flag where you're under- or over-funded relative to share-of-voice goals
- Justify CTV, paid social, and search line items with concrete benchmarks
Walk into client reviews with the budget math already done
Annual planning, QBRs, and new business pitches happen on the client's calendar — not yours. Cross-channel category benchmarks and competitor ad budget breakdowns let you arrive with the answer instead of the homework, and move conversations forward in one meeting instead of three.
- Build planning recommendations on category benchmarks, not gut feel
- Defend client budgets with cross-channel investment context
- Win pitches with competitor ad budget breakdowns ready on day one
- Cut planning prep without cutting the depth of the work
Show prospects what their category actually budgets by channel
Stop pitching budget asks blind. Walk in with your prospect's category benchmarks, channel allocation, and competitor ad budgets already loaded — so the number on the table lands in context, not in a vacuum.
- Pull a prospect's category and channel budget benchmarks before every pitch
- Spot prospects whose channel mix has obvious headroom for your inventory
- Anchor your ask in the advertising budget direct competitors are already investing
- Replace ballpark RFP responses with category-grounded budget numbers
Find brands with budget already allocated to your channel
Your real prospects aren't the brands you wish would buy your channel — they're the ones already funding it. DSPs, SSPs, ad networks, and adtech sales teams use MediaRadar's budget intelligence to build pipeline from real signals, not generic category lists.
- Surface brands with active budget allocated to your channel and format
- See the agencies and holding companies executing the buys
- Watch competitor channel budgets shift week-over-week
- Build target lists from category-level allocation data
Channel-level budget visibility
Track ad budgets across the media landscape
Most marketing budget tools cover one slice — paid search, or social media, or TV. MediaRadar gives you a complete cross-channel view of advertising investment so you can benchmark, monitor, and reallocate against the full picture instead of a single-channel survey.
OTT & Streaming
OTT and streaming budget data across major platforms, AVOD, and FAST environments — track where streaming budgets are flowing as audiences keep migrating off linear and where competitors are heading next.
Digital & Display
Digital marketing budget visibility across desktop, mobile, in-app, and display — site, format, and creative-level allocation so you can benchmark your online advertising budget against category and competitors.
Programmatic
Programmatic budget signals: DSP and SSP allocation, direct vs. open exchange split, and the buying patterns shaping how programmatic budgets get spent across your category and competitor set.
Paid Search
Paid search budget benchmarks with keyword, query, and campaign visibility — see how search engine marketing budgets compare across your category and where headroom or overspend lives.
Social & Influencer
Social media ad budget benchmarks across paid social campaigns and influencer marketing budget signals — track allocation, pacing, and creator investment so your social budget isn't a guess.
Video & YouTube
Video advertising budget intelligence across pre-roll, in-stream, and short-form — creative- and channel-level detail on what brands in your category are actually funding, not just what's running.
Print & OOH
Round out the budget picture with print, out-of-home, and emerging channel allocation data — the cross-channel view single-tool benchmarks miss when you're rebuilding next year's media mix.
$280B+
Media spend
5M+
Brands tracked
30+
Media channels
35M+
Creative assets
50+
Creative elements
What you can do
Marketing budget software built for the planning room — not the spreadsheet
Stop building next year's budget out of last year's spreadsheet and back-channel rumors. MediaRadar consolidates category benchmarks, channel allocation, and competitor budget signals into one platform — built for marketers, agencies, and adtech teams who can't afford to guess.
Benchmark your channel mix against the category
Compare your marketing budget allocation to category quartiles, top spenders, or any custom competitor set.
Catch budget shifts before the next planning cycle
Daily refreshed alerts on category pacing, channel reallocations, and competitor ad budget moves.
Pull a brand's full budget snapshot in seconds
Walk into the meeting with the prospect or competitor's annual budget, allocation, and growth lines.
Watch budgets reallocate across channels
Track how category and competitor ad budgets shift between channels over time — quarter by quarter.
Why MediaRadar
Marketing budget intelligence built on real advertising data — not annual surveys
Most marketing budget benchmarks come from annual industry surveys, vendor reports, and rounded-up estimates that are out of date the day they ship. MediaRadar tracks category and competitor advertising investment across the media landscape — refreshed daily — so the answer is on the same screen as the question.
- Channel-level budget benchmarks across digital, CTV, social, search, print, OOH and more
- Daily refreshed budget signals — not the annual survey gathering dust on a CFO's desk
- Category, subcategory, and competitor-level ad budget breakdowns
- Built-in workflows for marketers, agencies, and adtech sales teams
Ready to benchmark your marketing budget on real numbers?
30 minutes. Your category benchmarks, competitor ad budgets, and channel allocation loaded live. No slide decks, no vendor pitch — just the data your next budget conversation will run on.
Benchmark my marketing budget