TV & CTV
TV ad budget benchmarks across linear, cable, and connected TV — see what brands in your category allocate by network, daypart, and format, and how that mix shifts quarter to quarter.
Marketing Budget Benchmarks
Build your marketing budget on real category benchmarks — not last year's spreadsheet
Budget season runs on guesswork at most companies — last year ±10%, gut check, hope nothing breaks. MediaRadar replaces that with channel-level budget data: what brands in your category actually spend, how the mix is shifting, and where your number is high, low, or right-sized.
- Channel-level budget benchmarks across digital, CTV, social, search, video, and more
- Category and competitor budget signals refreshed daily — not annual industry surveys
- Built for marketers, agencies, and finance teams defending the number
30 minutes. The budget conversation, settled.
We load your category, channel mix, and top competitor budgets — you walk out with numbers you can take into next week's planning meeting.
Built for budget conversations
Same budget data. Whatever number you're defending.
Whether you're justifying spend, defending it, pitching against it, or selling into it — the answer comes from the same place: real category and competitor budget data. Pick your role.
Show prospects what their category actually budgets by channel
Stop pitching budget asks blind. Walk into the meeting with your prospect's category-level budget, channel allocation, and competitor mix already loaded — so the number you put on the table lands in context, not in a vacuum.
- Pull a prospect's category budget benchmarks before every pitch
- Spot prospects whose channel mix has obvious headroom for your inventory
- Anchor your ask in what direct competitors are already investing
- Replace ballpark RFP responses with category-grounded budget numbers
Defend your number with category benchmarks, not boardroom hunches
Marketing budgets get cut when nobody can prove them. Walk into the budget meeting with category quartiles, competitor allocations, and channel-mix data backing every line — paid social, paid search, CTV, programmatic, video, and the rest.
- Compare your budget to category quartiles, not last year's spreadsheet
- Show CFO and CMO exactly where your channel mix sits versus peers
- Flag where you're under-funded relative to share-of-voice goals
- Justify CTV, paid social, and search line items with concrete benchmarks
Walk into client reviews with the budget math already done
Quarterly reviews and annual planning happen on the client's calendar, not yours. Cross-channel category benchmarks and competitor budget breakdowns let you arrive with the answer — not the homework — and move planning conversations forward in one meeting instead of three.
- Build planning recommendations on category benchmarks, not gut feel
- Defend client budgets with cross-channel investment context
- Win pitches with competitor budget breakdowns ready on day one
- Cut planning prep without cutting the depth of the work
Find the brands with budget already allocated to your channel
Your real prospects aren't the brands you wish would buy your channel — they're the ones already funding it. DSPs, SSPs, ad networks, and adtech sales teams use MediaRadar to build pipeline from real budget signals instead of generic category lists.
- Surface brands with active budget allocated to your channel and format
- See the agencies and holding companies executing the buys
- Watch competitor channel budgets shift week-over-week
- Build target lists from category-level allocation data
Channel-level budget visibility
Track ad budgets across the media landscape
Most budget benchmarks cover one slice — search, or social, or TV. MediaRadar gives you a complete cross-channel view of advertising investment so you can plan, defend, and reallocate against the full picture instead of a single-channel survey.
OTT & Streaming
Streaming budget data across major platforms, AVOD, and FAST — track where category dollars are flowing as audiences keep migrating off linear and what competitors are pacing into next.
Digital & Display
Digital marketing budget visibility across desktop, mobile, and in-app — site, format, and creative-level allocation so you can benchmark online ad budget against the rest of your category.
Programmatic
Programmatic budget signals: DSP and SSP allocation, direct vs. open exchange split, and the buying patterns shaping how programmatic dollars get spent across your category.
Paid Search
Paid search budget benchmarks with keyword, query, and SEM-level visibility — see how search engine marketing budgets compare across your category and where headroom or overspend lives.
Social & Influencer
Social media ad budget data across paid social campaigns and influencer/creator investment — track allocation, pacing, and creative output so your social budget defense isn't a guess.
Video & YouTube
Video advertising budget intelligence across pre-roll, in-stream, and short-form — creative-level detail on what brands in your category are actually funding, not just what they're running.
Print & OOH
Round out the budget picture with print, out-of-home, and emerging channel allocation data — the cross-channel view single-tool benchmarks miss when you're rebuilding next year's mix.
$280B+
Media spend
5M+
Brands tracked
30+
Media channels
35M+
Creative assets
50+
Creative elements
What you can do
A marketing budget platform built for the planning room
Stop building next year's budget out of last year's spreadsheet, vendor decks, and back-channel rumors. MediaRadar consolidates category benchmarks, channel allocation, and competitor budget signals into one platform — built for marketers, agencies, and adtech teams who can't afford to guess.
Benchmark your channel mix against the category
Compare your budget allocation to category quartiles, top spenders, or any custom competitor set.
Catch budget shifts before next planning cycle
Daily refreshed alerts on category pacing, channel reallocations, and competitor budget moves.
Pull a brand's full budget snapshot in seconds
Walk into the meeting with the prospect or competitor's annual budget, allocation, and growth lines.
Watch budgets reallocate across channels
Track how category and competitor budgets shift between channels over time — quarter by quarter.
Why MediaRadar
Budget benchmarks built on real category data — not surveys
Most marketing budget benchmarks come from annual industry surveys, vendor reports, and rounded-up estimates that are out of date the day they ship. MediaRadar tracks actual category and competitor budgets across the media landscape — daily — so the answer is on the same screen as the question.
- Channel-level budget benchmarks across digital, CTV, social, search, print, OOH and more
- Daily refresh cadence — not the annual industry survey gathering dust on a CFO's desk
- Category, subcategory, and competitor-level budget breakdowns in one place
- Built-in workflows for marketers, agencies, and adtech sales teams
Ready to plan your budget on real numbers?
30 minutes. Your category benchmarks loaded live. No slide decks, no vendor pitch — just the data your next budget conversation will run on.