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NEW REPORT

Future Titans of AI

In our latest report, Future Titans of AI: Who's Winning the Ad War Among AI Brands, we explore how AI-native companies are competing for attention in one of advertising’s fastest-growing categories. We examine the Titans, Future Titans, and emerging Contenders shaping the space—revealing how their media investments are growing, where they’re placing their bets, and how their strategies differ from the broader software category.

Drawing on MediaRadar advertising data, the report tracks 132 AI-native advertisers and uncovers the strategies behind a category that has grown rapidly from a near-invisible presence just a few years ago—from major investments in television and streaming to an outsized focus on TikTok and dramatically shifting channel mixes.

 

Disrupting the Norm. Inspiring the Future.

The mission of our Future Titans of Advertising series is to prepare you for the disruptive media and campaign strategies transforming the brand advertising world and to give you the indispensable insights you need to outmaneuver the competition.

Our research, backed by mountains of empirical data, reveals the transformative media and campaign strategies employed by competitors across 10 industry verticals to win consumer attention and category market share.