In recent weeks and months, we’ve seen quite a few lists showcasing the most watched YouTube ads from the year gone-by. Some of those ads saw upwards of 100 million views within the year – one ad even surpassed 200 million views in the time since.
Today, we’re instead going to take a month-by-month look at how the year shaped out.
Our hope is to take you on a time-trip of the year that was, by looking at the most watched ad from each month, individually.
What’s interesting, is how different a monthly recap looks compared to a yearly recap, with only a few of the yearly leaders appearing as monthly leaders.
The ads with the most yearly views typically have more powerful, long-lasting messages, while the monthly leaders are more product and time-focused. They’re quick-hitters, product releases, and event ads, reminding us of the holidays and times of year that drive our culture, and drive revenue for advertisers.
Our monthly recap also showed us that, much like Snapchat, YouTube advertisers also look to capitalize on a very youthful, mobile-driven audience, as many of the ads were for phone releases and mobile games.
