Snapchat is one of the fastest growing social media networks, currently valued at about $18 billion.
It’s also one of the fastest growing platforms for mobile advertisers.
The number of brands advertising on Snapchat is rising very quickly. These brands seek to target the platform’s youthful audience – 71% of current users are under the age of 34.
Snapchat By the Numbers
In November and December of 2017, MediaRadar observed 328 brands advertising across Snapchat’s 30 Discover Channels. The average brand placed ads on about 40% of those channels, with the largest overall buy being 16 out of the 30 channels.
Categorically, nearly 60% of brands that advertised were within the entertainment and tech spaces, mostly promoting new movies and apps, given the app’s young demographic.
Despite currently having such a specific, young audience, Snapchat’s advertising suggests that there is still substantial room for growth, since there are numerous companies, in numerous product categories, that target the teen and early-20’s demographic.
