LISTEN OR WATCH TODAY ON THESE PLATFORMS:
EPISODE O2
AI & The Future of SaaS
with Ben Wilde
In episode two, we dive deep into Georgian's research on AI adoption across marketing and technology teams, the opportunities and challenges associated current agentic and generative AI solutions, and potential impacts across industries.
While we believe AI augments existing software rather than replaces it, there will be impacts on specific job functions and work streams critical to marketing and advertising transformation. Learn what organizational changes are needed for effective AI integration, how to get started, and the challenges you'll likely face as AI adoption increases across your organization.
About Ben Wilde
Ben Wilde serves as the Head of Innovation at Georgian, a growth-stage investor in B2B software companies. Georgian is known for its unique approach of not only investing in these companies but also developing software to accelerate their growth.
Ben leads the firm's efforts in identifying and leveraging cutting-edge technologies and trends. This is underscored by Georgian's recent research, "The AI Landscape Series: Agentic Platforms & Applications Report," which surveyed over 600 executives, including 400 from growth-stage software companies, highlighting Georgian's deep dive into the evolving AI landscape.
EPISODE O1
Revenge of the Publishers: The Great Replatforming
with Stephanie Layser
Stephanie Layser joins us to discuss how publishers can adapt in a digital landscape dominated by tech giants. She explores the role of AI in improving monetization, the shift toward direct ad sales, and the need for innovation to stay competitive.
The episode covers brand safety, content control, and changing consumer habits—especially among younger audiences. Stephanie also highlights the importance of streamlining ad sales and using data to drive engagement and revenue.
About Stephanie Layser
Dare we say it, this will be the year of the publisher. With us for episode 1 to have some fun and ask why is Stephanie Layser, worldwide head, Publisher Ad Tech Solutions @ AWS, also known as the "Google Slayer." Stephanie is a veteran of the publishing industry’s digital business and, among other places, spent more than five years at News Corp., where she ran AdTech and operations.
SIGNAL & NOISE
Real talk from thought leaders across the industry about the media, technology, and data strategies having the biggest impact on our industry, our jobs and our lives.
Meet Our Hosts
Brett House
Brett has worked in adtech, marketing technology, and measurement for most of his career. Prior to MediaRadar, he’s had extensive experience building and growing marketing and data SaaS businesses, including Neustar Marketing Solutions (acquired by TransUnion) and eXelate (acquired by Nielsen). He’s also a frequently published author, public speaker, and podcaster on all things advertising and data wonk. Brett has an MBA from Boston University’s Questrom School of Business.
Rio Longacre
Advertising & Marketing Technology Evangelist with more than 20 years of experience in the digital trenches. Rio is a veteran of the digital world and has been helping leading organizations solve their toughest advertising/marketing challenges since Al Gore invented the Internet. A prolific author, public speaker, blogger, and podcaster, he is a thought leader on Customer Experience, MarTech/AdTech, and digital business transformation.
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Be a Guest on Signal & Noise
About Signal & Noise
Join advertising industry veterans Brett House and Rio Longacre as they share regular updates and analysis on the changing world of marketing and technology. You’ll hear real talk from thought leaders across the industry about the media, technology, and data strategies having the biggest impact on the industry, our jobs and our lives.
