Signal & Noise: Live from Advertising Week 2025 dives into the most urgent conversations shaping modern advertising — from AI enablement and data transparency to the evolution of streaming, publishers, and the creator economy. Hosts Rio Longacre and Brett House speak with industry leaders to unpack how technology, innovation, and authenticity are redefining outcomes and quality in media. Tune in for fresh insights from the front lines of ad tech’s most transformative moment.
SPECIAL EDITION
Signal & Noise Live
from Advertising Week 2025
Advertising Week 2025: Featured Interviews

EPISODE 06
Publisher Monetization Woes: Is the News Media in Jeopardy with Jessica Hogue
Hearst Consumer Media Chief Data Officer, Jessica Hogue, joins us to unpack how a 137-year-old publisher is rebuilding its data foundation—linking first-party identity, contextual intelligence, and tighter supply paths—to grow revenue beyond the open auction. We tackle AI’s “zero-click” squeeze, brand-safety overblocking, and the push for outcomes without backsliding into last-click.

EPISODE 05
Stop Blocking the News: Brand Safety, Performance, and the Case for Journalism with Lou Paskalis
This episode of Signal & Noise features industry veteran Lou Paskalis in a wide-ranging conversation on the state of advertising, brand safety, and the future of news media. The discussion explores why marketers have historically avoided advertising in news, the misguided reliance on keyword and domain blocking, and new research showing ads next to quality journalism don’t harm brand perception.
Paskalis also dives into how AI, programmatic buying, and publisher data strategies are reshaping the economics of journalism—and why supporting trustworthy reporting is both a civic duty and a smart business move.

EPISODE 04
Rise of the Machines: Is the Media Buying FTE Model DOA? with Shiv Gupta
In this episode of Signal & Noise, Brett, Rio, and guest Shiv Gupta (Founder & CEO of U of Digital) dive into the seismic impact AI is having on the advertising industry. They explore Meta’s bold push toward fully automated media buying, question the future of the agency FTE model, and examine how AI could upend traditional workflows while opening the door for new roles, business models, and human-centered strategy.

EPISODE 03
Ad Fraud: Are the BadGuys Winning? with Dr. Augustine Fou
In Episode 3, Brett and Rio dive into the hidden crisis of digital ad fraud—a problem quietly draining billions of dollars and eroding trust across the ecosystem. From bot farms posing as real publishers to inflated metrics on MFA sites and fraud creeping into CTV, even “safe” channels aren’t immune.To help make sense of the chaos, they’re joined by Dr. Augustine Fou, a leading expert in ad fraud and digital advertising, who breaks down the latest schemes and offers practical steps brands can take to protect their budgets and boost campaign effectiveness.

EPISODE 02
Agentic AI and the Future of SaaS with Ben Wilde
This episode explores Georgian's research on AI adoption in marketing and tech teams, highlighting the opportunities and challenges of agentic and generative AI. It emphasizes that AI will enhance—rather than replace—existing software, though it will reshape certain job functions. The discussion covers necessary organizational changes, how to begin integrating AI, and common hurdles companies may encounter during adoption.

Episode 01
Revenge of the Publishers: The Great Replatforming with Stephanie Layser
Stephanie Layser shares insights on how publishers can thrive in a tech-dominated digital landscape. She discusses using AI to boost monetization, the move toward direct ad sales, and the importance of innovation. The episode also explores brand safety, content control, shifting consumer habits, and the role of data in driving engagement and revenue.
OUR GUESTS
Stephanie Layser
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Episode One Stephanie Layser, the Worldwide Head of Publisher Ad Tech Solutions at AWS, has earned the nickname 'Google Slayer' for her bold approach to AdTech. A veteran of the publishing industry’s digital business, she spent over five years at News Corp., where she led AdTech and operations. |
Ben Wilde
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Episode Two Ben Wilde serves as the Head of Innovation at Georgian, a growth-stage investor in B2B software companies. Georgian is known for its unique approach of not only investing in these companies but also developing software to accelerate their growth. Ben leads the firm's efforts in identifying and leveraging cutting-edge technologies and trends. This is underscored by Georgian's recent research, "The AI Landscape Series: Agentic Platforms & Applications Report," which surveyed over 600 |
Dr. Augustine Fou
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Episode Three Dr. Augustine Fou, Creator of FouAnalytics, is a veteran digital marketing expert with nearly 30 years of experience, specializing in the intersection of cybercrime and ad fraud. He advises government bodies and private clients on strengthening cybersecurity, reducing ad fraud, and improving digital marketing effectiveness. Formerly the Group Chief Digital Officer at Omnicom’s Healthcare Consultancy Group, Dr. Fou has also taught digital strategy at Rutgers and NYU. He earned his PhD in Materials Science from MIT at age 23 and began his career at McKinsey, later serving as SVP of digital strategy at McCann. |
Shiv Gupta
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Episode Four Shiv, Founder & CEO of U Digital, spent nearly two decades inside ad-tech powerhouses like AOL and Criteo, culminating in a VP-level sales role before launching U of Digital in 2018. Since U. of Digital was founded, Shiv and his team have trained thousands of marketing professionals at companies ranging from Google and TikTok to Comcast and Disney, helping them decode everything from clean rooms to AI-driven media buying. In short, we invited Shiv to Signal & Noise due to his unique vantage point at the intersection of education, technology, and talent, which makes him the perfect guide as we navigate the AI-automated future of advertising. |
Lou Paskalis
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Episode Five Lou Paskalis is the CEO and Founder of AJL Advisory and Chief Strategy Officer at Ad Fontes Media. Lou has held senior roles at several prominent organizations, including senior brand roles at American Express and Bank of America, where he led media investment, data strategy and stood up a brand-safety practice many marketers emulated. He also worked at MMA Global as president/COO and chaired MMA’s Media & Data Board, shaping standards around media effectiveness and data governance. |
Jessica Hogue
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Episode Six Jessica Hogue is an award-winning and results-driven executional leader with over 20 years of experience in media, journalism, data, advertising, research, analytics and technology. A versatile cross functional executive, she has a proven track record of building businesses from the ground up and transforming products and lines of business through go to market, product development and organizational change. As Chief Data Officer for Hearst’s consumer media divisions, Jessica is responsible for data strategy, new data product development and governance. |
SIGNAL & NOISE
Real talk from thought leaders across the industry about the media, technology, and data strategies having the biggest impact on our industry, our jobs and our lives.
Meet Our Hosts
Brett House
Brett, a 20+ year adtech and martech veteran, is the Senior Vice President of Product GTM & Growth at MediaRadar. Prior to MediaRadar, Brett helped build and grow industry-leading data and measurement SaaS businesses, including Neustar Marketing Solutions (acquired by TransUnion) and eXelate (acquired by Nielsen). He’s a frequently published author, public speaker, and podcaster on all things advertising transformation. Brett has an MBA from Boston University’s Questrom School of Business.
Rio Longacre
Rio is a Partner, Advertising and AdTech at Omnicom's Credera and former Managing Director of Advertising and Marketing Transformation at Slalom Consulting. A veteran of the digital world, Rio has been helping leading organizations solve their toughest advertising/marketing challenges since Al Gore invented the Internet. A prolific author, public speaker, blogger, and podcaster, he is a thought leader on Customer Experience, MarTech/AdTech, and digital business transformation.
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About Signal & Noise
Join advertising industry veterans Brett House and Rio Longacre as they share regular updates and analysis on the changing world of marketing and technology. You’ll hear real talk from thought leaders across the industry about the media, technology, and data strategies having the biggest impact on the industry, our jobs and our lives.









