Agency Differentiation in the AI Era | On-Demand Webinar

As AI reshapes the agency landscape, independent and mid-sized agencies face new challenges—and new opportunities to stand apart.

In this on-demand conversation, Catherine Boera, Head of Media & Analytics at UWG, and George Musi, EVP & Chief Business Officer at Horizon Commerce, join Brett House to explore how agencies can turn their unique strengths into a competitive advantage.

From balancing AI innovation with human expertise to breaking down silos and building stronger client partnerships, discover what it takes to differentiate, adapt, and grow in an evolving industry.

HOSTED BY
Brett House

Founder & CEO | HighSignals

Brett House is a B2B technology and go-to-market executive with 25 years of experience across AdTech, MarTech, DataTech, and AI SaaS. With leadership experience at Nielsen, Neustar, eXelate, and MediaRadar, he specializes in aligning product strategy, market positioning, and commercial execution to drive measurable business growth.

GUEST
George Musi

EVP, Chief Business Officer | Horizon Commerce

George Musi is a global technology, AI, and data executive with over 20 years of experience driving business growth and transformation. His expertise spans product commercialization, strategic partnerships, and innovation at the intersection of technology, media, commerce, and marketing.

GUEST
Catherine Boera

Head of Media & Analytics | UWG

Catherine Boera is a media and analytics executive with extensive experience leading data-driven strategies across multicultural and general market campaigns. Having directed over $300 million in media investment, she specializes in connecting audience intelligence, AI, and media strategy to measurable business outcomes. At UWG, she leads the agency's AI integration and data analytics function.