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Navigating the Seismic Shift in Sports Advertising

With over $30B in sports media rights shifting from linear to streaming, advertisers need marketing intelligence that moves at the speed of the game. MediaRadar delivers weekly ad intelligence across Netflix, Amazon, YouTube, and other CTV platforms-helping advertisers, agencies, and media companies stay ahead.

Join our upcoming webinar to learn more!

Register Now

STATE OF THE INDUSTRY

Navigating the Seismic Shift in Sports Advertising

Date: October 14, 2025
Time: 1:00 - 2:00pm ET | 10:00-11:00am PT

Days
Hours
Minutes
Seconds

What You'll Learn:

Who's spending—and where—in streaming sports

How creative strategies are evolving in exclusive rights deals

Ways to connect sports campaigns to broader cross-media efforts

Practical next steps to turn fragmentation into ROI

Frame 1-Sep-30-2025-04-27-46-2211-AM
Jay Nielsen

PRESENTED BY:

Jay Nielsen | VP of Product, MediaRadar

Jay Nielsen is the Vice President of Brands & Agencies at MediaRadar, where he draws on extensive experience in product management, retail media, and B2B SaaS. He has led global teams at Criteo and Nielsen, building innovative solutions that streamline media buying and help brands and agencies drive measurable results.