MediaRadar | On Demand Webinar: Video Everywhere—Winning in the New Era of CTV

CTV is no longer just a branding channel. It is becoming one of the most powerful performance levers in modern media. As streaming becomes the default way audiences watch TV, advertisers are rethinking how premium video fits into their performance marketing mix. But CTV alone is not enough. To win, marketers need a video everywhere view across streaming, AVOD, live sports, and social video. Addressability, faster optimization, and measurable outcomes are turning premium video into a full-funnel engine that builds awareness and drives action.

HOSTED BY
Karisa Schroeder

Director, Product Marketing

Karisa is the Director of Product Marketing at MediaRadar, where she leads go-to-market strategies to launch and scale new products and solutions. With expertise in marketing intelligence, data marketplaces, DaaS, and AI-powered insights, she helps brands and agencies deliver connected customer experiences, focusing on creative, competitive, and sports advertising intelligence to drive measurable growth.

PRESENTED BY
Jay Nielsen

VP, Brands and Agencies

Jay is the VP, Product at MediaRadar, where he draws on extensive experience in product management, retail media, and B2B SaaS. He has led global teams at Criteo and Nielsen, building innovative solutions that streamline media buying and help brands and agencies drive measurable results.

PRESENTED BY
Gray Wheatley

Product Manager, Sports

Gray Wheatley is the Product Manager for Sports at MediaRadar, where he focuses on building products that connect and contextualize sports-related marketing intelligence. With over 15 years of experience across the sports industry, he helps rights holders, brands, and agencies use data to optimize performance and maximize asset value.

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