MediaRadar | Flipboard Success Study

SUCCESS STORY

Flipboard Expands Premium Partnerships with MediaRadar Intelligence

While social platforms and programmatic networks chase scale, Flipboard proves premium storytelling and trusted environments deliver deeper brand value.

In a crowded digital landscape, Flipboard stands out as a content discovery platform that organizes news, stories, and multimedia into personalized digital magazines. By blending editorial curation with user-selected interests, it creates a highly engaging space for audiences to explore topics like technology, business, lifestyle, and culture. For advertisers, Flipboard delivers a premium setting where campaigns align with trusted content and connect with readers in moments of high attention.

To compete effectively against social and programmatic channels, Flipboard set out to scale its brand partnership strategy across native, display, video, and editorial sponsorships. As part of this growth, the team aimed to position Flipboard as a premium alternative to social platforms and programmatic networks by offering advertisers a trusted and contextually relevant environment.

However, in order to reach the right brand partners and unlock new revenue opportunities, Flipboard faced several strategic challenges:

To capitalize on this opportunity, Flipboard needed premium market intelligence, smarter targeting, and efficient workflows to support revenue expansion.

To meet these goals, Flipboard integrated MediaRadar into its sales and business development workflow. MediaRadar’s rich database of brand spend, creative strategies, and verified contacts helped Flipboard accelerate pipeline growth and better align with advertiser needs through:

Precision Prospecting

Using MediaRadar, Flipboard was able to identify hundreds of relevant brands actively investing in aligned publisher categories (e.g., tech, travel, business). This enabled the team to:

Focus outreach on brands already placing value on premium editorial environments
Highlight Flipboard’s unique strengths in trusted storytelling and content alignment
Tailor prospecting by vertical, channel, and investment style

Data-Driven Personalization

Flipboard leveraged MediaRadar to tailor its sales pitches based on how a brand buys media:

For direct-spending brands, the team emphasized native formats, takeovers, and custom editorial sponsorships
For programmatic-heavy buyers, Flipboard spotlighted its custom targeting and high-performance display/video offerings

Additionally, MediaRadar’s spend breakdowns helped Flipboard cut prep time significantly, allowing for faster and more impactful conversations.

Accelerating Brand Outreach

By tapping into MediaRadar’s premium database of 26,000+ brands and agency contacts, Flipboard was able to:

Expand into new brand categories
Quickly identify the right buyers across both direct and programmatic teams
Build strategic outreach lists that enabled quicker go-to-market execution

More Personalized Outreach, Faster Growth

Since adopting MediaRadar, Flipboard has made meaningful strides in scaling its brand partnerships through smarter, faster,
and more contextualized sales efforts. Key wins include:

Discover New
High-Value Brands

Uncover hundreds of relevant new brands well-positioned for success on Flipboard.

Reduce Prep Time With Data-Backed Workflows

Cut time spent preparing for meetings by replacing manual processes with automated, data-driven workflows.

Accelerate and Personalize Outreach

Reach prospects faster with outreach tailored to advertiser spend behavior and goals.

Strengthen Competitive Positioning

Improve Flipboard’s ability to stand out against social platforms and programmatic networks.

MediaRadar has become a go-to resource for our entire sales team. From channel-specific spend insights to verified contact info, it provides everything we need to execute quickly. It’s not just a research tool—it’s an essential part of our daily sales workflow.

Matt Gibson

Sales Director, Brand Partnerships | Flipboard

We’ve significantly expanded our pool of qualified prospects thanks to MediaRadar. It surfaces new brands that are already investing in categories like tech, B2B, and travel—areas where Flipboard performs best. This has helped us focus our time on the accounts with the highest potential for success.

Tony Biel

Sales Director, Brand Partnerships | Flipboard

One of the most powerful aspects of MediaRadar is how it lets us target by vertical, media mix, and investment style. That level of precision ensures we’re aligning Flipboard’s formats with the right brands and buyers. It’s made our prospecting more deliberate and our pitch strategies more effective.

Claudia Chau

Director of Revenue & Client Strategy | Flipboard

What is Marketing Intelligence?

Commercial Intelligence

Know & reach the right prospects at the right time with the best intel.

Market Intelligence

Identify trends driving industry growth with a clear view of brand and category spend across channels.

Competitive Intelligence

Get a competitive edge with a complete view of brand and category marketing moves & share of voice.

Creative Intelligence

Stay ahead of the latest ad creative, product launch, and brand campaign trends.

Flipboard Expands Premium Partnerships with MediaRadar Intelligence

THE CHALLENGE

Meeting New Brand Partners
and Driving Premium Growth

Understanding complex advertiser behavior and tailoring pitches based on their mix of direct vs. programmatic investment.

Reducing manual prep work and increasing the speed of personalized outreach

THE SOLUTION