TV & CTV
TV advertising data by network, daypart, program, and creative. CTV analytics at the campaign level — monitor what's airing, how often creative rotates, and how connected TV activity compares to the linear buy.
TV & Video Intelligence
Monitor TV, CTV, OTT, and streaming advertising — and benchmark what's winning
MediaRadar is the TV and video monitoring platform for competitive advertising intelligence. See which brands are running campaigns on TV, CTV, OTT, and streaming — track their creative, placements, and airing patterns, and benchmark your category's video advertising activity against the competition.
- Monitor TV, CTV, OTT, and streaming ad activity across brands and categories — refreshed daily
- Access TV advertising data: creative, placements, airing patterns, and campaign movement
- Benchmark video advertising performance against competitors and category norms
Access TV, CTV, and streaming ad data for your category
Tell us the category or brands you're tracking. We'll pull up current TV, CTV, OTT, and streaming advertising activity and walk you through what you're actually up against.
For every team monitoring video advertising
One source of TV, CTV, and streaming advertising data
Publishers want to find brands buying TV and streaming inventory. Brands want to benchmark their video advertising against the category. Agencies want to know what competitors have running. AdTech needs to identify which brands are active in their video formats. One source of TV, CTV, OTT, and streaming advertising intelligence — different outcomes for each team.
Benchmark your TV and video strategy against what's running
Your team is asking whether the video investment is right-sized and the creative is competitive. MediaRadar shows what every brand in your category has running — across TV, CTV, OTT, and streaming — so you can compare creative volume, format mix, platform mix, and airing cadence against the competition.
- Compare TV, CTV, and OTT campaigns — creative, platforms, and airing history
- Benchmark your video advertising mix against category norms and competitor activity
- Use TV campaign analytics to validate investment levels and creative direction
- Spot creative and format shifts in your category before they appear in quarterly reports
Build the video brief with live competitive airings
Creative recommendations and channel plans land differently when they're grounded in what's actually running in the category. MediaRadar gives agency planners current TV, CTV, OTT, and streaming advertising data — creative, formats, and category trends — so every brief starts with evidence, not instinct.
- Ground media and creative recommendations in current TV advertising data, not stale reports
- Show clients the competitive video landscape before recommending channel mix or format
- Identify category trends in TV, CTV, and streaming before they're in syndicated studies
- Build briefs with competitive intelligence across TV, CTV, OTT, and streaming campaigns
Walk in knowing exactly what they have airing
Stop pitching video inventory to brands with no read on their TV and streaming activity. MediaRadar gives publisher sellers a complete view of which brands are running campaigns on TV, CTV, OTT, and streaming — the creative they're using, the platforms they're buying, and how active the campaign is — all before the first call.
- Identify brands actively running TV, CTV, OTT, and streaming campaigns right now
- Access current TV advertising data before the first call — creative, platforms, campaign activity
- Open outreach with evidence of what they have in-market, not a pitch deck
- Prioritize accounts by observed video advertising activity, not company size or title
Find brands already buying your video format
DSPs, CTV platforms, ad networks, and ad tech companies need to know which brands are actively running video campaigns. MediaRadar's video intelligence platform surfaces brands currently active on TV, CTV, OTT, and streaming — the formats they're buying, the agencies placing the buys, and the creative volume that signals serious investment.
- Identify brands actively running TV, CTV, and OTT campaigns in your formats right now
- Use video advertising data to score accounts by observed campaign activity
- See the agencies executing video buys across TV, CTV, and streaming inventory
- Prioritize outreach using actual buying signals, not company-level demographics
Cross-channel video coverage
TV advertising data across the full video landscape
TV advertising is fragmented across linear, cable, CTV, OTT, streaming platforms, and digital video. MediaRadar's monitoring layer covers the full landscape — TV advertising data, CTV analytics, OTT advertising analytics, and streaming media analytics — so when you ask "what's running in my category?" the answer spans every screen.
OTT & Streaming
OTT advertising analytics across AVOD, FAST, and the major streaming platforms. Monitor which brands are active, track how airing trends shift, and benchmark your streaming advertising against the category.
Digital & Display
Online display and video advertising monitored at the placement level — site, format, and creative. The digital layer that connects streaming media analytics and TV advertising data into a complete cross-channel picture.
Programmatic
Programmatic video advertising monitored across buying channels — the intelligence layer that makes programmatic video visible and comparable against direct-sold streaming inventory and linear TV data.
Paid Search
Paid search advertising in context alongside TV and video campaign data — the cross-channel view that shows how brands pair search investment with their TV, CTV, and streaming advertising strategies.
Social & Influencer
Paid social video and creator-led campaigns across major platforms — the fast-moving format that increasingly shapes creative direction and competes with TV and streaming inventory for video advertising budgets.
Video & YouTube
Pre-roll, in-stream, short-form, and YouTube campaigns with full creative monitoring. Video ad benchmarks by format, length, and category — from 15-second CTV spots to long-form YouTube campaigns.
Print & OOH
Print and out-of-home advertising tracked alongside TV and streaming data — the complete cross-channel view that shows how brands balance traditional placements against video advertising investment.
$280B+
Media spend
5M+
Brands tracked
30+
Media channels
35M+
Creative assets
50+
Creative elements
What you can do
See what's running across TV, CTV, OTT, and streaming.
Stop waiting on post-campaign reports and syndicated studies. MediaRadar monitors TV, CTV, OTT, and streaming advertising as campaigns run — delivering competitive video intelligence, TV advertising data, category benchmarks, and creative context without a research queue.
Benchmark TV, CTV, and OTT advertising activity
Pull TV advertising data for every brand in your category — platform mix, format, creative volume — and see how you compare.
Get alerted when competitors launch campaigns
Daily TV ad monitoring flags when a brand launches new campaigns on TV, CTV, or streaming, or significantly increases advertising activity.
See the full video snapshot for any brand
TV advertising data, streaming platforms, creative formats, and airing schedule — one brand view across all video channels.
Track TV-to-streaming migration across categories
Aggregate TV and video advertising activity by category and channel to surface the shift from linear TV to CTV and OTT.
Why MediaRadar
The video intelligence layer — not another reporting tool
Most competitive TV and video advertising data arrives post-campaign, platform by platform, in reports that don't connect. MediaRadar is the video intelligence platform that monitors TV, CTV, OTT, and streaming advertising as it runs — so when a competitor launches or shifts their video strategy, you see it the same day.
- TV, CTV, and OTT advertising monitored daily
- Creative, placements, and campaign context connected across the full video landscape
- Benchmark against category norms and competitor activity
- Alerts, exports, and APIs for teams that need current advertising data
See the TV and streaming campaigns shaping your category
Tell us the category or brands you're tracking. We'll pull up current TV, CTV, OTT, and streaming advertising activity — creative, placements, and airing patterns — and walk you through what you're actually up against.
See the data in action