TV & CTV
Monitor linear TV and CTV airings by network, daypart, program, and creative. CTV analytics at the campaign level — see what's running, how often it rotates, and how connected TV creative differs from the linear buy.
CTV & Video Intelligence
Track every ad airing on TV, CTV, and streaming — and benchmark what's winning
Your competitors are running new CTV campaigns right now. Are you watching? MediaRadar monitors TV, CTV, OTT, and streaming advertising across the full landscape — tracking creative, placements, and airing patterns so you know what's running, who's behind it, and how your category benchmarks today.
- Monitor brand and category CTV airings across streaming platforms, refreshed daily
- Compare your video creative and airing cadence against competitors' live campaigns
- Benchmark TV and OTT ad frequency, format mix, and creative volume by category
See what's airing in your category right now.
Tell us the category or brands you're watching. We'll pull up the live CTV, OTT, and video activity and walk you through what you're actually up against.
For every team tracking video
One monitoring layer. Four different questions it answers.
Publishers ask "who's buying streaming inventory?" Brands ask "how does our CTV campaign benchmark?" Agencies ask "what does the competitive set have airing?" AdTech asks "which brands are active in my video format?" MediaRadar answers all four from the same intelligence layer.
Walk in knowing exactly what they have airing
Stop pitching streaming inventory to brands with no read on their video activity. MediaRadar shows publisher sellers which brands are actively running CTV and OTT campaigns, what platforms they're already buying, and what their creative looks like — all before the first call.
- See which brands have CTV and OTT campaigns currently in-flight
- Know the streaming platforms they're already buying before you pitch yours
- Open with their actual video creative, not a competitor's rate card
- Cut prospecting time by targeting only brands with proven video budgets
Benchmark your CTV strategy against what's actually running
Your team is asking whether the video investment is right-sized and the creative is competitive. MediaRadar shows what every brand in your category has airing — streaming platform mix, creative rotation cadence, OTT frequency — so "are we winning on CTV?" stops being a feeling and gets a real answer.
- See competitor CTV and OTT campaigns with full creative and airing history
- Benchmark your video format mix against what's actually running in category
- Track which streaming platforms competitors are prioritizing each quarter
- Spot emerging creative angles on CTV before they take share in your category
Build the video brief with live competitive airings
Creative POVs and streaming channel recommendations land differently when they're backed by what's actually airing in the category this week. Pull the competitive video landscape before the brief goes out — streaming platforms, creative formats, airing cadence — and lead with intelligence, not instinct.
- Pull competitive CTV and OTT creative alongside airing data to anchor the brief
- Show clients the streaming competitive landscape before recommending channel mix
- Benchmark proposed video formats against what the category is actively running
- Identify white space in streaming inventory competitors haven't claimed yet
Find brands already buying your video format
DSPs, CTV platforms, and ad tech companies need to know which brands are actively running video campaigns and which streaming formats they're already using. MediaRadar's video intelligence surfaces brands in-flight on CTV and OTT — plus the agencies placing the buys — so the pitch list builds on real airing data, not assumptions.
- Surface brands actively running CTV and OTT campaigns in your format right now
- See which agencies are executing video buys across the streaming landscape
- Track creative volume and airing velocity to score accounts by video engagement
- Identify brands moving budget from linear TV into streaming and connected formats
Cross-channel video coverage
From linear TV to streaming — one view of what's airing
Video advertising is fragmented across linear, cable, CTV, OTT, streaming platforms, and digital video. MediaRadar's monitoring layer covers the full landscape — so when you ask "what's airing in my category?" the answer spans every screen, not just the one platform you already track.
OTT & Streaming
OTT advertising analytics across AVOD, FAST, and the major streaming platforms. Track which brands are active, watch airing trends shift quarter to quarter, and benchmark your streaming presence against the category.
Digital & Display
Online display and video advertising monitored at the placement level — site, format, and creative. The digital monitoring layer that connects streaming media analytics to the complete cross-channel picture.
Programmatic
Programmatic video airings across DSPs, SSPs, and private marketplace deals — the intelligence layer that makes "programmatic video" visible, comparable, and benchmarkable against direct-sold streaming inventory.
Paid Search
Paid search advertising alongside video campaign data — the cross-channel context that shows how brands pair search investment with their streaming, CTV, and TV strategies in the same competitive market.
Social & Influencer
Paid social video and creator-led campaigns across major platforms — the fast-moving format that increasingly competes with streaming inventory and shapes creative direction across all video channels.
Video & YouTube
Pre-roll, in-stream, short-form, and YouTube campaigns with full creative monitoring. Video ad benchmarks by format, length, and category — from 15-second CTV spots to long-form YouTube campaigns.
Print & OOH
Print and out-of-home advertising tracked alongside the video landscape — the complete cross-channel view that shows how brands balance traditional placements against streaming and CTV investment.
$280B+
Media spend
5M+
Brands tracked
30+
Media channels
35M+
Creative assets
50+
Creative elements
What you can do
From "what's airing?" to answer on screen
Stop waiting on post-campaign reports and syndicated studies. MediaRadar monitors TV, CTV, and streaming advertising as it runs — giving your team competitive video intelligence, category benchmarks, and creative context without a research queue.
Benchmark your category's CTV and OTT activity
Pull every brand airing in your category by streaming platform, format, and creative volume — see exactly where your campaign stacks up.
Get alerted when competitors go live on streaming
Daily monitoring flags when a brand launches new CTV creative, expands to a new streaming platform, or ramps up OTT airing frequency.
See the full video snapshot for any brand
Streaming platforms, creative formats, airing schedule, and creative count — one brand intelligence view, no stitching across data sources.
Track the streaming migration across your category
Aggregate video activity by category, channel, and quarter to surface the platform shift from linear TV to CTV and OTT — months before it shows up in a report.
Why MediaRadar
The video intelligence layer — not another reporting tool
Most competitive video data arrives post-campaign, platform by platform, in formats that don't talk to each other. MediaRadar monitors TV, CTV, and streaming advertising as it runs — so when a competitor launches a new campaign on a streaming platform, you see the creative the same day it airs.
- TV, CTV, and OTT airings monitored daily — not post-flight or post-quarter
- Creative paired with placement data and channel context across the full landscape
- Benchmark against the category norm, not just against your own prior performance
- Alerts, exports, and APIs built for the speed of streaming campaigns
Bring a category. See what's airing on it.
30 minutes, your competitive video landscape on screen — every brand running CTV and OTT in your category, their creative, their streaming platforms, and how your campaign benchmarks against all of it.