For decades, advertising intelligence has been built around two core metrics:

Share of Voice measures a brand's presence within its category, helping marketers understand how prominently it appears relative to competitors. It answers the question: How loudly is a brand showing up in the market?

Share of Spend measures a brand's advertising investment relative to competitors, revealing how much financial weight it is putting behind its campaigns and where that investment is being directed across channels.

Together, these metrics provide valuable insight into a brand's visibility and investment strategy, helping decision makers understand who is advertising, where they're advertising, and how much they're spending.

Share of Message is the next evolution of advertising intelligence.

While Share of Voice measures presence and Share of Spend measures investment, Share of Message reveals something deeper: the strategic narrative a brand is building through its advertising.

It helps marketers understand:

• What a brand wants to be known for
• Which themes and messages it consistently reinforces
• How it positions itself against competitors
• What story it is telling over time

In other words, Share of Message helps marketers understand not just who's advertising, but what they're actually saying.

Yes. Creative Intelligence makes it possible to analyze how brands position themselves across a market, compare messaging strategies, and identify which narratives competitors are working to own.

This helps marketers move beyond measuring activity and begin understanding strategic differentiation.

Yes. Creative Intelligence uses AI to identify recurring themes, narratives, and positioning strategies across advertising creative.

Whether brands are competing around trust, convenience, value, innovation, or cultural relevance, Creative Intelligence helps reveal the messages they are consistently reinforcing in market.

Absolutely.

Advertising communicates through far more than words. Creative Intelligence analyzes visual signals such as imagery, creative style, branding cues, celebrity endorsements, storytelling approaches, product focus, cultural references, and other creative elements that contribute to a brand's identity.

Yes. Creative Intelligence enables marketers to compare individual ads, campaigns, and competitors to understand similarities and differences in messaging, positioning, creative execution, and strategic intent.

Because a single ad can shift a narrative in under 30 seconds, comparing creative side-by-side often reveals patterns that traditional advertising metrics miss.

Yes. Advertising creative often provides the earliest signal of a strategic shift.

Creative Intelligence helps marketers identify emerging product launches, promotional offers, seasonal strategies, pricing approaches, and messaging changes as they appear in market.

Yes. Brands increasingly compete for ownership of the same cultural moments, sporting events, and seasonal opportunities.

Creative Intelligence helps marketers understand how different brands activate around these moments, what messages they emphasize, and how their strategies compare across the competitive landscape.

Yes. Creative Intelligence is designed to analyze messaging across diverse advertising environments, helping marketers understand how narratives, themes, and positioning strategies are expressed across markets and audiences.

Because the most under-analyzed signal in advertising is often the ad itself.

Advertising creative contains signals about audience strategy, positioning, product launches, pricing, storytelling, partnerships, cultural relevance, and competitive intent.

Creative Intelligence helps marketers decode those signals at scale, transforming advertising from something you observe into something you can understand, benchmark, and act on.