TV & CTV
Track competitor TV and connected TV activity, including schedules, networks, dayparts, placements, and creative context for planning, sales, and strategy.
Ad Competitive Intelligence Software
Competitive intelligence software for advertising teams
Monitor competitors, benchmark category activity, and see what ads are running across digital, social, search, CTV, video, print, and OOH. MediaRadar gives teams the competitive data, dashboards, and alerts they need to move from market signal to action.
- Monitor competitor ad activity, channel mix, spend trends, creative, and campaign changes
- Benchmark brands, categories, and share of voice with daily refreshed competitive data
- Give sales, marketing, agency, and adtech teams one competitive intelligence platform to run on
See the platform with your competitors loaded
Tell us your category. We'll walk through competitor dashboards, alerts, benchmarks, and brand profiles using the same workflow your team would run after launch.
One platform, four workflows
Competitive intelligence built for every team that runs on ad data
Your teams do not need another static report. MediaRadar turns competitor insights into daily workflows for sales, brand strategy, media planning, and adtech growth.
The competitor monitoring dashboard for brand and marketing teams
Start every week with a clear view of who is gaining share, where budgets are shifting, and which competitors are breaking out in your category.
- Monitor competitor spend, channel mix, creative, and share of voice
- Get alerts when a rival launches a campaign or changes channels
- Compare creative strategy by message, offer, format, and placement
- Use competitive benchmarks to guide planning and budget conversations
Competitive benchmarks every plan and RFP can stand on
Give planning and strategy teams the evidence they need to turn hypotheses into defensible recommendations.
- Build pitch decks with category benchmarks and competitor evidence
- Compare channel mix, spend direction, and creative side by side
- Support RFP responses with current competitive advertising intelligence
- Show clients what competitors are doing now, not what happened last quarter
What media sales pulls up before every pitch
Reps use MediaRadar to understand a prospect's spend, channel mix, creative activity, and category position before the first conversation starts.
- Pull prospect spend, channels, and recent creative into one view
- Spot where advertisers are underinvested versus competitors
- Use category benchmarks to make outreach more relevant
- Turn competitive data into sharper pitches and account plans
A prospecting engine powered by competitive ad intelligence
Find brands actively investing in the channels, formats, and platforms you sell — then understand who is buying, how they are spending, and where momentum is shifting.
- Surface brands investing in your channel, format, or audience
- See which agencies and holding companies are executing buys
- Monitor where competing platforms are gaining or losing ground
- Build target lists from real ad activity, not stale firmographics
One platform, cross-channel coverage
Run advertising competitive intelligence across the media landscape
Point tools answer one narrow question. MediaRadar lets you monitor competitor activity, compare channel mix, and pull creative evidence from a single competitive intelligence platform.
OTT & Streaming
See how brands shift spend across AVOD, FAST, and streaming platforms so you can spot budget movement as it happens.
Digital & Display
Analyze online competitor activity across desktop, mobile, and in-app placements, with site, format, and creative detail your team can filter and use.
Programmatic
Understand programmatic investment patterns, including DSP and SSP activity, direct versus open exchange movement, and emerging buying behavior.
Paid Search
Use competitive paid search intelligence to see who is bidding in your category, which keywords are heating up, and how SEM budgets are moving.
Social & Influencer
Run social media competitor monitoring across paid social and creator activity, including cadence, spend direction, creative, and campaign changes.
Video & YouTube
Compare competitor video campaigns across pre-roll, in-stream, short-form, and YouTube placements with creative-level evidence.
Print & OOH
Add offline media context to your competitive intelligence, so cross-channel planning does not miss print and out-of-home activity.
$280B+
Media spend
5M+
Brands tracked
30+
Media channels
35M+
Creative assets
50+
Creative elements
Inside the platform
Competitive intelligence dashboards your team can use every day
Move beyond quarterly snapshots. Use daily refreshed dashboards, alerts, and brand lookups to understand what changed, why it matters, and what to do next.
Benchmark dashboards on every category you watch
Compare share of voice, channel mix, creative volume, and spend trends for any competitor, segment, or subcategory you track.
Get alerts when competitor strategy changes
Surface new campaigns, channel shifts, creative launches, paid search movement, and budget changes before your next meeting.
Pull a complete competitor profile in seconds
See spend, channels, creative, and growth direction in one profile — ready for a call, deck, planning meeting, or RFP.
Track category and channel shifts over time
See where category dollars are flowing, which channels are gaining momentum, and which formats or messages are breaking out across the rolling windows you choose.
Why CI teams pick MediaRadar
One competitive intelligence solution for monitoring, benchmarks, and creative proof
Single-channel competitive tools and one-off reports leave teams with gaps. MediaRadar brings competitive data, ad monitoring, creative intelligence, and category benchmarks into one workflow so your team can move from question to evidence faster.
- Daily refreshed competitor monitoring instead of quarterly snapshots
- Creative-level depth across message, offer, format, placement, and frequency
- Cross-channel competitive advertising intelligence from one login
- Workflow-shaped dashboards for sales, planning, brand, and adtech teams
See MediaRadar running on your competitors
In 30 minutes, we'll load your category, competitors, and priority channels so you can see the competitive intelligence dashboards, alerts, benchmarks, and brand profiles your team would use. Your competitors. Your channels. Your category.