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Ad spend & media budget intelligence

See where brands are spending across every channel.

Track digital, TV, CTV, OTT, programmatic, paid search, social, video, and influencer spend. Find new accounts, win more pitches, and benchmark every budget with the most complete cross-channel ad spend data.

  • Cross-channel spend across 3M+ brands
  • Creative, placements, and channel mix in one view
  • Built for sales, agencies, and competitive teams

Trusted by sales, agency, and competitive intelligence teams

PublishersNetworksAgenciesAd TechStreaming PlatformsBrand Strategy
Every channel, one source of truth

Spend intelligence for the channels your buyers actually use

Stop stitching together estimates from a half-dozen tools. MediaRadar unifies digital, linear, and emerging media into a single view of what brands are buying and how much they're spending.

TV & CTV

Linear TV, cable, and connected TV ad spend with networks, dayparts, and creative detail.

OTT & Streaming

Track streaming and OTT budgets across major platforms, AVOD, and FAST environments.

Digital & Display

Online ad spend with site, format, and creative coverage across desktop, mobile, and in-app.

Programmatic

Programmatic ad spend, DSP and SSP activity, and direct vs. open exchange mix.

Paid Search

Search marketing spend with keyword, query, and SEM budget visibility for any brand.

Social & Influencer

Social media ad spend, paid social campaigns, and creator/influencer investment.

Video & YouTube

Video ad spend across pre-roll, in-stream, and short-form with creative-level detail.

Print & OOH

Round out the picture with print, out-of-home, and emerging channel coverage.

What you can do

Turn spend signals into pipeline

MediaRadar gives sellers, agencies, and competitive teams the spend context they need to find the right accounts, time outreach, and pitch with confidence.

01Find advertisers actively spending

Surface brands buying in your category, format, or geo right now — with the budget signals to back it up.

02Benchmark category & competitor budgets

Compare digital ad spend, social budgets, and TV investment across competitors and categories over time.

03Build pitches that win

Walk into every meeting with the buyer's channel mix, creative trends, and historical spend in hand.

04Track digital spending trends

Monitor shifts in programmatic, paid search, social, CTV, and video spend so you spot opportunities first.

3M+
Brands tracked
20+
Media channels covered
2,000+
Categories & subcategories
Daily
Refreshed spend signals
Why MediaRadar

The most complete view of advertising budgets — from one platform.

Whether you're researching paid search budgets, sizing a programmatic opportunity, or sourcing the next CTV deal, MediaRadar gives you the spend, creative, and channel context to act with confidence.

  • Cross-channel coverage from linear TV to digital, social, and influencer
  • Creative-level detail on what brands are running, where, and for how long
  • Spend trends and historical benchmarks at the brand and category level
  • Workflows built for sales, planning, and competitive intelligence teams
Get my walkthrough
"MediaRadar tells us exactly where brands are putting their budgets — so our team walks into every conversation already knowing the answer."
Head of Sales StrategyNational Media Network

Ready to see the budgets behind the brands?

Book a personalized demo and get a look at MediaRadar tailored to your category and channels.

Request a demo