Travel and tourism marketing runs on momentum—and momentum changes fast. Demand shifts with seasons, pricing and promos evolve overnight, and your real competition isn’t always the hotel across the street. In that environment, ad creative is one of the earliest signals of where the market is moving: new offers, new audiences, new channels, and new share-of-voice battles.
With Creative Intelligence, travel brands can track competitor creative in-market, connect it to spend and share of voice, and give leadership a clearer view of what’s happening across key markets—so planning stays proactive, not reactive.
Looking to see the results firsthand? Register for the Creative Intelligence Webinar on DEC. 17th at 1PM ET. to see how always-on competitive monitoring helps teams benchmark the market, sharpen positioning, and move faster post-launch.
Want more travel insights while you’re here? Download our Travel & Tourism report for deeper spend + SOV trends and the “Future Titans” to watch.
Now, let’s break down what this looks like for real travel brands…
1. Media Analysis: Strengthening Competitive Strategy With Share of Voice + Spend Insights (Global Hotel Chain)
The goal: Gain a holistic view of competitive media activity across major markets—so the team could plan with confidence, benchmark investment levels, and refine brand strategy.
What Creative Intelligence enabled: Instead of relying on periodic snapshots or channel-by-channel reporting, the team used Magnifier to:
- Benchmark year-to-date spend + share of voice against comparable hotel chains (so they could quantify where they were leading vs. lagging)
- Track share-of-voice shifts across key competitors to understand where the market was getting louder—and where there was room to grow
- Expand competitive monitoring beyond “traditional” hotel sets to include non-hotel disruptors and substitutes (so leadership could account for the full competitive reality)
The Result: The team delivered clear competitive visibility that helped leadership make sharper calls on investment, positioning, and where to build share of voice across priority markets.
The Travel Takeaway
Creative Intelligence helps travel and tourism marketers move faster with fewer blind spots by enabling:
- Market-wide competitive clarity (hotels and the alternatives travelers compare you against)
- Share-of-voice + spend benchmarking that informs planning before budgets get locked
- Always-on visibility into competitive shifts—so market moves don’t surprise you after the fact
- Leadership-ready storylines that align teams around where to invest, defend, or press the advantage
For travel and tourism marketers, Magnifier is more than monitoring—it’s a faster way to see the full competitive set, quantify share of voice, and make more confident strategy decisions across markets.
And register for The Creative Intelligence Signal: Your Earliest Insight Into Competitive Trends & Market Shifts webinar on December 17th at 1PM ET.
See Creative Intelligence in Action
