TV & CTV
TV ad spend and CTV ad spend across linear, cable, and connected environments — network-level dollars, daypart breakouts, and brand-level curves so you can see how TV advertising spend is shifting.
Marketing & Advertising Spend Intelligence
See where advertising dollars move — by brand, competitor, category, and channel
MediaRadar is the marketing and advertising spend intelligence platform that planning, sales, agency, and strategy teams use to track competitive ad spend, brand-level investment, and category trends across digital, CTV, paid social, programmatic, paid search, video, print, and OOH.
- Benchmark media spend by brand, category, competitor, and channel
- Track ad spend across digital, paid social, CTV, programmatic, paid search, video, and OOH in one platform
- Spot competitive ad spend shifts before they show up in quarterly reports
See your category's spend trends
We load a live readout of your category's advertising spend — which brands are increasing investment, which channels are gaining budget, and where competitors are shifting dollars.
Built for the people who own the numbers
Every team works the spend numbers differently.
Marketing spend analytics without context is a dump file. MediaRadar shapes ad spend intelligence around how publishers, brands, agencies, and ad-tech actually use it — pick your seat to see how the workflow lands.
Benchmark competitive ad spend against the category leader
Move from quarterly snapshots to a live read of competitive ad spend in your category. Spot mix shifts, volume swings, and challenger ramps the week they happen — not the quarter after.
- Daily marketing spend signals across digital, CTV, social, search, video, print, and OOH
- Track YoY, QoQ, MoM, and WoW spend movement at brand and category level
- See the channel-mix shifts your competitive set is making in real time
- Benchmark your spend against the category average and the category leader
Build plans on campaign spending data, not last quarter's snapshot
Win pitches, defend recommendations, and lead QBRs with current campaign-level spend data your client's brand team can't pull themselves. Numbers ready for the deck and the room.
- Pull category and brand spend curves into pitch decks in minutes
- Back planning recommendations with cross-channel investment data
- Spot competitive spend shifts before the client raises them in the QBR
- Quote brand-level YoY and WoW digital ad spend without leaving the room
Walk into pitches with the media spend data their team can't pull
Use brand and category-level spend intelligence to prioritize outreach, prove relevance, and pitch with evidence. Their spend curve, brand-level investment patterns, and the channels their dollars are leaving — loaded before the meeting.
- Pitch with the prospect's category spend trend, not a recycled deck
- Identify advertisers and categories increasing investment in your channel
- Compare brand-level spend velocity across the prospect's competitive set
- Prioritize outreach using spend movement, not last quarter's spend size
Find the categories bending budget toward your channel
DSPs, SSPs, networks, and attribution platforms use MediaRadar to identify the categories and brands shifting investment into their format — and to prospect with concrete spend movement, not assumption.
- Find categories shifting ad dollars into programmatic, CTV, video, or social
- Identify the brands driving those shifts with spend volume and trajectory
- Track competitor platforms gaining or losing share within a vertical
- Build target lists from rate-of-change in spend, not just current size
Cross-channel coverage
Cross-channel ad spend visibility, refreshed daily
Most spend tools lock you into one slice — search, or social, or TV. MediaRadar gives you a complete cross-channel view of advertising investment so the entire spend curve sits on one screen, with brand and category context attached.
OTT & Streaming
OTT ad spend across major platforms, AVOD, and FAST environments — see where streaming budgets are growing, which categories are funding the shift, and how fast.
Digital & Display
Digital ad spend and online ad spend across desktop, mobile, and in-app — site, format, and creative dollars so you can benchmark digital spending trends in your category.
Programmatic
Programmatic ad spend on DSP and SSP activity, direct vs. open exchange mix, and the brands quietly increasing programmatic investment month over month.
Paid Search
Paid search spend and search marketing spend visibility — SEM budget allocation by brand and category, with trend data on how search investment is moving in your market.
Social & Influencer
Social media ad spend across paid social campaigns and influencer marketing spend — track velocity, creator budget shifts, and the brands accelerating social investment.
Video & YouTube
Video ad spend across pre-roll, in-stream, and short-form — creative-level dollar detail showing where video marketing spend is concentrating, not just where it's appearing.
Print & OOH
Round out the spend picture with print, out-of-home, and emerging channel investment data — a cross-channel view single-channel spend tools can't match.
$280B+
Media spend tracked
5M+
Brands tracked
30+
Media channels
35M+
Creative assets
50+
Creative elements
What you can do
Turn marketing spend data into planning, sales, and strategy decisions
Stop stitching together spend dashboards from five different tools. MediaRadar pulls cross-channel ad spend data, competitive context, and category-level benchmarks into one platform — built for strategy, planning, marketing analytics, and finance teams.
Benchmark marketing spend by channel and brand
See exactly how media spend distributes across channels — and how your brand stacks up against competitors and the category leader.
Catch competitive ad spend shifts the day they hit
Daily refreshed alerts on category spend velocity, brand-level budget moves, and channel-mix changes — actionable, not academic.
Pull a category spend brief in seconds
One-screen reads on category spend, top growth channel, and YoY direction — ready for the meeting, the pitch, or the executive readout.
Watch the spend curve, not the static number
Visualize how advertising spend tracks across digital, CTV, paid social, paid search, and programmatic over time.
Why MediaRadar
Cross-channel spend intelligence in one platform
Single-channel ad spend tools tell you a sliver of the curve. Stitched-together dashboards rot the moment the data refreshes. MediaRadar combines cross-channel advertising spend data, competitive context, and category-level benchmarks in one platform — so the trend, the context, and the source all land on the same screen.
- Cross-channel coverage across digital, CTV, social, search, video, print, and OOH
- Brand, category, and competitor context for every spend number you pull
- Trend-grade history with daily refresh — WoW, MoM, QoQ, YoY at brand and category level
- Built for marketing, agency, publisher, platform, and analyst workflows
Ready to see where advertising spend is moving in your category?
30 minutes. A live walkthrough of your category's spend trends, competitor movement, and channel-level investment shifts. No slide decks, no sales theater — just the data.