Advertising Spend Intelligence

Ad Spend & Marketing Budget Intelligence

Get clarity on how brands, competitors, and industries allocate their advertising budgets. Track ad spend by campaign, channel, and format to benchmark marketing performance, prove ROI, and uncover new opportunities.

Why Budget Intelligence Matters

Advertising budgets are fragmented across digital, print, CTV, influencer, and social. Without accurate spend intelligence, it’s impossible to see the whole picture. MediaRadar provides verified ad spend data so you can move faster than competitors, align with budget trends, and capture opportunities early.

Spend Trends & Benchmarks

Spot changes in campaign budgets, B2B/B2C marketing spend, and targeting strategies. With accurate benchmarks, you’ll adapt faster and avoid being caught off guard.

Competitive Spend Monitoring

See exactly how much your competitors are investing. Track competitive ad spend by channel, vertical, or campaign to gain foresight into their strategies and roadmaps.

ROI Driven Budget Analytics

Replace guesswork with verified marketing budget data. Confidently shape strategy, prove value to clients, and win with evidence-backed insights.

Real-Time Budget Signals

Discover whitespace, catch early CTV ad spend shifts, and track new influencer marketing budgets. With MediaRadar, you’ll know where spend is flowing before the market moves.

What You Get with MediaRadar

MediaRadar makes it easy to understand ad budgets and marketing spend. Our platform provides the spend intelligence and budget monitoring tools you need to evaluate campaigns, benchmark competitors, and optimize strategy.

Media Spend Benchmarking

Compare advertising budgets across industries, from SaaS to CPG. See how brands split spend between digital, CTV, influencer, and traditional media, and benchmark against your own campaigns.

Campaign Budget Tracking

Track live campaign budgets and spend levels with visibility into placements, timing, and formats. Monitor real-time campaign spending data to anticipate shifts and adjust strategy.

Spend Analytics & Insights

Move beyond raw ad data. Access detailed marketing spend analytics that reveal how advertisers test creatives, adjust messaging, and reallocate budgets—so you can predict where spend is moving next.

Brand Budget Monitoring

See how much competitors invest in campaigns, product launches, and media channels. Understand brand budgets and spend trends to identify whitespace and position your solution effectively.

Built to Measure Every Channel

Ad budgets are spread across many formats—digital, TV, CTV, print, social, influencer, and events. Without cross-channel spend visibility, it’s impossible to understand where money flows, how competitors invest, or how to benchmark effectively. MediaRadar provides complete advertising budget intelligence across every channel.

Digital & Search

Track spend across display, online video, programmatic, and paid search. See how brands allocate digital budgets, identify category-level trends, and benchmark competitor activity.

TV & CTV

Monitor budgets for national broadcast, cable, and connected TV. Understand how advertisers balance traditional TV with streaming, and track shifting investment strategies.

Social & Influencer

Track paid social campaigns and influencer marketing budgets together. Discover how brands combine these channels to expand reach and where new spending is accelerating.

Events & Sponsorships

See how brands invest in live events, sports sponsorships, and experiential campaigns. Capture early signals of event-driven budgets and uncover new whitespace opportunities.

Print

Gain visibility into advertising budgets for magazines and newspapers. See which industries remain committed to print and how their spend levels change over time.

Out-of-Home (OOH)

Measure billboard, transit, and other outdoor budgets. Identify how OOH spending complements digital and TV campaigns, and track which verticals continue to grow investment here.