TV & CTV
Linear and CTV advertising analytics that help you benchmark spend, creative volume, daypart, and network activity by brand or category.
Advertising Intelligence Platform
A marketing intelligence tool for ad analytics, brand monitoring, and ad insights
MediaRadar turns cross-channel advertising data into actionable ad intelligence so your team can monitor ads, benchmark brands, and spot advertising trends before the market shifts.
- Monitor advertising activity across 30+ media channels — digital, CTV, paid search, social, print, OOH, and more
- Track competitor ads, creative changes, channel shifts, and campaign launches with daily-refreshed advertising analytics
- Benchmark any brand, category, or channel to uncover market trends, performance gaps, and growth opportunities
Bring your category. We'll bring the analytics.
Built for the way analysts work
One advertising intelligence platform. Four ways teams turn data into decisions.
Different teams ask different questions of the same market. MediaRadar helps analysts, planners, sellers, and strategists monitor advertising activity, benchmark performance, and turn ad data into clear next steps.
Monitor your brand, competitors, and category in one view
Brand intelligence teams use MediaRadar as an advertising-focused brand monitoring tool to track competitive activity, understand market movement, and act on category trends with confidence.
- Monitor competitor ads, creative volume, channel mix, and campaign cadence
- Compare your brand against category averages and top-spending peers
- Track share of voice, CTV activity, paid search movement, and cross-channel ad trends
- Get alerted when a competitor changes pattern, launches a new push, or shifts spend
Build data-backed strategy with fresh ad insights
Agency strategy and intelligence teams use MediaRadar to strengthen planning, pitches, QBRs, and campaign recommendations with advertising analytics.
- Run brand, category, and campaign benchmark studies with daily-refreshed ad data
- Support channel and creative recommendations with market-level evidence
- Bring current ad insights into client meetings instead of relying on stale decks
- Track category trends across search, social, CTV, video, print, OOH, and more
Find advertiser opportunities before the pitch
Publisher sales and analytics teams use MediaRadar to monitor advertising campaigns, benchmark category activity, and identify brands increasing investment across relevant channels.
- Spot advertisers under-indexing in your channel or category
- Bring current ad data, campaign activity, and creative examples into sales conversations
- Benchmark prospects against category leaders, direct peers, and top spenders
- Monitor new entrants, budget shifts, and campaign launches as they happen
Find brands whose advertising trends signal fit
AdTech sales and analytics teams use MediaRadar to identify brands whose spend trajectory, channel mix, and creative activity align with their platform's value.
- Filter brands by channel investment, growth rate, category activity, and creative output
- Spot advertisers accelerating in CTV, programmatic, video, paid search, or social
- Use advertising intelligence to prioritize accounts with stronger buying signals
- Bring benchmark and trend data into your sales, strategy, or BI workflows
Cross-channel ad analytics
Advertising data across the channels that shape your market
Single-channel tools only show one slice of the market. MediaRadar brings ad monitoring, creative intelligence, and category benchmarks into one cross-channel view — so your team can see where brands are spending, what creative is running, and which trends are gaining momentum.
OTT & Streaming
Streaming ad monitoring across major OTT, AVOD, and FAST environments so you can see where attention and budget are moving.
Digital & Display
Digital advertising data across desktop, mobile, and in-app placements, with visibility into sites, formats, and placement-level activity.
Programmatic
Programmatic ad intelligence across buying patterns, direct vs open exchange activity, and emerging investment shifts.
Paid Search
Paid search analytics with keyword, query, and investment trends, so teams can see which terms are heating up and how category spend is changing.
Social & Influencer
Social ad analytics across paid social and creator activity, including creative volume, spend velocity, and channel mix trends.
Video & YouTube
Video ad intelligence across pre-roll, in-stream, and short-form formats, with creative-level visibility into what is running and where.
Print & OOH
Print and out-of-home advertising data that rounds out the market view and keeps your benchmarks from being limited to digital-only activity.
$280B+
Media spend
5M+
Brands tracked
30+
Media channels
35M+
Creative assets
50+
Creative elements
What you can do
Ad analytics built for monitoring, benchmarking, and daily decisions
MediaRadar helps teams move from raw ad data to actionable advertising insights. Monitor ads, benchmark brands, analyze campaign activity, and spot category trends in a workflow built for planning, strategy, sales, and competitive intelligence.
Benchmark any brand against its category
Compare brands to category averages, top spenders, and direct peers by channel, time period, creative volume, or advertising activity.
Catch campaign shifts as they happen
Monitor advertising activity, spend movement, channel mix, and creative cadence to identify shifts before the next quarterly readout.
Pull a category read in seconds
Get a fast category snapshot with the ad analytics, benchmarks, spend trends, and channel movement your team needs to frame decisions.
Track advertising trends across categories
See which categories are accelerating, decelerating, or shifting budget across channels, so you can plan around where the market is moving.
Why MediaRadar
The marketing intelligence platform your advertising data stack is missing
Search analytics, social analytics, and TV analytics are useful on their own. MediaRadar connects cross-channel advertising data, creative intelligence, brand monitoring, and category benchmarks in one workflow, so teams can see the full market picture and act faster.
- Daily-refreshed advertising analytics across digital, CTV, social, search, print, OOH, and more
- Brand, campaign, category, and channel benchmarks
- Creative intelligence with messaging, format, placement, and channel
- Workflows built for analysts, planners, strategists, sellers, and sales enablement teams
