TV & CTV
Linear and connected TV ad analytics — benchmark spend, daypart, and creative volume by network so trend lines reflect what's actually airing in your category.
Advertising Analytics Platform
Read the ad market through one analytics layer worth trusting
Ad markets move daily — new campaigns launch, channel mixes shift, creative cycles turn over. MediaRadar pulls that activity into one advertising analytics platform so analysts, planners, and strategists can benchmark, monitor, and trend-track across the media landscape — without stitching together five reporting tools.
- Daily-refreshed ad analytics across 30+ media channels
- Indexed benchmarks for any brand, category, or channel
- Anomaly alerts the day a trend line bends — not a quarter later
30 minutes. Your category, indexed.
We pull live ad analytics on your category and walk through the benchmarks, trend lines, and anomalies actually moving the market.
Built for the way analysts work
One analytics platform. Four ways teams put it to work.
Most marketing intelligence platforms force analysts, planners, and strategists into the same dashboard. MediaRadar shapes around the question being asked — pick your seat to see how the analytics fit.
Walk in with the category already indexed
Publisher sales and analytics teams use MediaRadar to benchmark prospects, frame conversations with category trend lines, and quote concrete numbers — never estimates.
- Category benchmarks and trend lines pulled before every prospect meeting
- Surface under-indexed advertisers with budget room to grow
- Quote concrete spend, channel mix, and creative volume — never estimates
- Spot category anomalies — new entrants, sudden shifts — the day they appear
Benchmark your brand against the whole category
Brand analytics and intelligence teams use MediaRadar to index brand performance, monitor competitive activity, and watch category trend lines shift — daily, not quarterly.
- Index your brand against category average and top-spending peers
- Trend-watch share of voice, channel mix, and creative volume over time
- Get alerted when a peer breaks pattern — new channel, creative push, spend pivot
- Build category dashboards that update without a rerun cycle
Walk into client rooms with fresh analytics, not stale decks
Agency strategy and intelligence teams use MediaRadar to pull category analytics, run benchmark studies, and bring data-led POVs into every client meeting.
- Run benchmark studies on any category with daily-refreshed data
- Build client dashboards that refresh automatically — no rerun cycles
- Defend creative and channel recommendations with category-level evidence
- Bring trend-line analytics to QBRs that go beyond last quarter's totals
Find the brands whose trend lines point at you
AdTech sales and analytics teams use MediaRadar to identify advertisers whose channel mix, spend trajectory, and creative output line up with where their platform plays.
- Filter brands by channel investment, growth rate, and category index
- Spot accelerating advertisers in your channel before peers do
- Pipe benchmark and trend data into your own BI environment
- Track the brands and agencies whose buying patterns match your offering
Cross-channel ad analytics
Ad analytics across the channels that actually drive your category
Single-channel reporting tools give you a sliver of the analytics you need. MediaRadar provides a complete cross-channel view of advertising investment, creative output, and channel trends — so your benchmarks reflect the whole market, not one slice of it.
OTT & Streaming
OTT and streaming ad monitoring across major platforms, AVOD, and FAST environments — watch where attention and dollars are migrating across the streaming landscape.
Digital & Display
Digital advertising analytics across desktop, mobile, and in-app — site, format, and placement-level visibility for benchmarking digital performance against category.
Programmatic
Programmatic ad intelligence: DSP and SSP activity, direct vs. open exchange splits, and emerging buying patterns across the programmatic landscape.
Paid Search
Paid search analytics with keyword, query, and SEM investment trend lines — see which terms are heating up and how spend curves bend in your category.
Social & Influencer
Social ad analytics across paid social and creator/influencer activity — trend creative volume, spend velocity, and channel mix over weeks and months.
Video & YouTube
Video ad intelligence across pre-roll, in-stream, and short-form — creative-level analytics on what's running, how often, and against whom.
Print & OOH
Print and out-of-home analytics that round out the picture — the cross-channel view single-tool reporting platforms miss.
$280B+
Media spend
5M+
Brands tracked
30+
Media channels
35M+
Creative assets
50+
Creative elements
What you can do
Advertising analytics built for daily decisions
Most marketing intelligence tools serve up monthly PDFs. MediaRadar gives you daily-refreshed analytics, indexed benchmarks, and anomaly alerts — in a workflow analysts, planners, and strategists actually use.
Index any brand against your category
Compare brands to category averages, top-spenders, and direct peers — by channel, period, or creative volume.
Get alerted the moment trend lines bend
Daily anomaly detection on spend, channel mix, and creative cadence — catch shifts before a quarterly read does.
Pull a category read in 30 seconds
One-click category snapshots with the benchmarks, indices, and trend lines analysts ask for.
Watch trend lines move across categories
Cross-channel trend visualization — see which categories are accelerating, decelerating, or rotating budget.
Why MediaRadar
The analytics layer the rest of your stack is missing
Most marketing intelligence platforms specialize — search analytics, social analytics, TV analytics. MediaRadar pulls cross-channel ad activity, creative intelligence, and category benchmarks into one analytics surface, so the chart and the answer share a screen.
- Daily-refreshed analytics across digital, CTV, social, search, print, OOH and more
- Indexed benchmarks at the category, subcategory, and brand level
- Searchable creative library with messaging, format, and placement context
- Workflows built for analytics, planning, and strategy teams
Ready to read your market through one analytics layer?
30 minutes. Your category pulled live, indexed, and trended — with the analytics analysts spend the week building.