So what is Programmatic Native?
Programmatic Native allows you to better integrate with your audience’s viewing patterns.
In a symbiotic union of display, native, and programmatic, programmatic native allows brands to control more of their messaging, while simultaneously producing in-feed advertising.
It is ad creative that is served in or adjacent to the editorial of a website, placed programmatically. There is no sponsored editorial (advertorial), but rather in-feed display advertising that matches the host site’s style.
Why Programmatic Native?
Audiences are becoming more and more used to blocking out generic display advertising. Do you remember who was advertising on the sides of the last web page you visited?
When people that are already utilizing native hear the term “programmatic native,” they likely brush it aside.
