In our first blog about integrated advertising in sports, we discussed the innovation on display during the 2017 World Series.
The innovative advertising included 6-second ads, commercial-free breaks, and a very perceptive take on modern day viewership.
We also discussed the rise of OTT and multiple-device viewers, which both make effective ad integration more important than ever during sporting events – regardless of whether viewers are at the game, or in their homes.
To keep the discussion moving, today we’re going to take a look at integrated advertising in the NHL and the sport of hockey.
