From April 10-12th, in Chicago, many B2B media professionals gathered at MediaGrowth Summit 2018 to discuss the market’s evolutionary changes, new advancements, and trends.
The ad sales market is constantly changing, and ever-evolving. Reps are now expected to do more than ever before, and the complexity of the market can sometimes seem overwhelming.
MediaGrowth Summit is a conference created for B2B media executives of any kind, of all levels. This year, attendees discussed the complexities of the market and where it could be heading next. They shared ideas, success stories, and anecdotes about their businesses.
The theme for this year’s Summit was, “Embracing new ideas to generate growth. No one has all the answers, everyone has a few.”
The idea of the conference is for B2B media executives to get together and pool their ideas for the greater good of the industry. While, “no one has all the answers,” this year’s theme states that, “everyone has a few,” signifying that, at this event, B2B professionals can serve as a collective, to improve and grow ad sales for everyone involved.
