Today, Snapchat is one of the fastest growing mobile messaging and social media networks in the world. The app was originally launched in 2011, allowing its users to send temporary photo messages to one another.
From day one, Snapchat was purely mobile. That meant that developer efforts would always be aimed at creating a better mobile experience for users, and that’s it.
In making their mobile app as user-friendly as possible, Snapchat may have stumbled upon a bit of an unintended mobile advertising leadership role. As it turns out, the things that make users engage with Snapchat, are often the things that make mobile users engage with advertisements, anywhere.
