Flipboard Expands Premium Partnerships with MediaRadar Intelligence

While social platforms and programmatic networks chase scale, Flipboard proves premium storytelling and trusted environments deliver deeper brand value.

In a crowded digital landscape, Flipboard stands out as a content discovery platform that organizes news, stories, and multimedia into personalized digital magazines. By blending editorial curation with user-selected interests, it creates a highly engaging space for audiences to explore topics like technology, business, lifestyle, and culture. For advertisers, Flipboard delivers a premium setting where campaigns align with trusted content and connect with readers in moments of high attention.

Challenge: Meeting New Brand Partners & Driving Premium Growth

To compete effectively against social and programmatic channels, Flipboard set out to scale its brand partnership strategy across native, display, video, and editorial sponsorships. As part of this growth, the team aimed to position Flipboard as a premium alternative to social platforms and programmatic networks by offering advertisers a trusted and contextually relevant environment.

However, in order to reach the right brand partners and unlock new revenue opportunities, Flipboard faced several strategic challenges:

• Discovering new, qualified brand prospects across multiple verticals like B2B, Tech, Travel, Finance, and Retail
  
  
• Understanding complex advertiser behaviors and tailoring pitches based on their mix of direct vs. programmatic investment
  
  
• Reducing manual prep work and increasing the speed of personalized outreach

To capitalize on this opportunity, Flipboard needed premium market intelligence, smarter targeting, and efficient workflows to support revenue expansion.

Solution: MediaRadar Informs Contextual Sales Strategies

To meet these goals, Flipboard integrated MediaRadar into its sales and business development workflow. MediaRadar’s rich database of brand spend, creative strategies, and verified contacts helped Flipboard accelerate pipeline growth and better align with advertiser needs through:

1. Precision Prospecting

Using MediaRadar, Flipboard was able to identify hundreds of relevant brands actively investing in aligned publisher categories (e.g., tech, travel, business). This enabled the team to:

• Focus outreach on brands already placing value on premium editorial environments
  
  
• Highlight Flipboard’s unique strengths in trusted storytelling and content alignment
  
  
• Tailor prospecting by vertical, channel, and investment style

2. Data-Driven Personalization

Flipboard leveraged MediaRadar to tailor its sales pitches based on how a brand buys media:

• For direct-spending brands, the team emphasized native formats, takeovers, and custom editorial sponsorships
  
  
• For programmatic-heavy buyers, Flipboard spotlighted its custom targeting and high-performance display/video offerings

Additionally, MediaRadar’s spend breakdowns helped Flipboard cut prep time significantly, allowing for faster and more impactful conversations.

3. Accelerating Brand Outreach

By tapping into MediaRadar’s premium database of 26,000+ brands and agency contacts, Flipboard was able to:

• Expand into new brand categories
  
  
• Quickly identify the right buyers across both direct and programmatic teams
  
  
• Build strategic outreach lists that enabled quicker go-to-market execution

Results: More Personalized Outreach, Faster Growth

Since adopting MediaRadar, Flipboard has made meaningful strides in scaling its brand partnerships through smarter, faster, and more contextualized sales efforts. Key wins include:

• Discovery of hundreds of relevant new brands well-positioned for success on Flipboard
  
  
• Reduced time spent preparing for meetings, replaced by data-backed workflows
  
  
• Faster and more personalized outreach, aligned with advertiser spend behavior and goals
  
  

• Improved ability to position Flipboard competitively against social platforms and programmatic networks

“MediaRadar has become a go-to resource for our entire sales team. From channel-specific spend insights to verified contact info, it provides everything we need to execute quickly. It’s not just a research tool—it’s an essential part of our daily sales workflow.” -Matt Gibson, Sales Director, Brand Partnerships

Flipboard continues to stand out as a trusted alternative to cluttered media environments, delivering compelling opportunities for brands looking to pair reach with relevance. Learn more about the partnership here.