Smarter, Faster, Sharper: How Tech & Telecom Marketers are Activating

Tech and telecom marketing is a game of timing and signal. Product cycles are tight, competitive launches can pop up overnight, and small creative changes (offer framing, device visuals, pricing language, “switch” CTAs) can swing performance fast—especially across paid social, CTV, search, and retail media.

That’s where Creative Intelligence fits: it helps teams benchmark what’s already in-market, pressure-test positioning before launch, and track share of voice + creative direction after launch—so planning becomes proactive, not reactive.

Looking to see the results firsthand? Register for the Creative Intelligence Webinar on DEC. 17th at 1PM ET. to see how always-on competitive monitoring helps teams benchmark the market, sharpen positioning, and move faster post-launch.

1. Campaign Planning: Benchmarking the Market Before You Launch (Global Tech & Retail Leader)

The goal:  A global tech and retail leader wanted to enhance campaign effectiveness by understanding the competitive creative landscape across key channels—before and after launch—so they could plan with more confidence and fewer assumptions.

What Creative Intelligence enabled:  Pre-launch creative benchmarking to map the competitive set and reduce guesswork. The team used Magnifier to identify:

• Dominant themes (what ideas the category is leaning on)
  
  
• Common formats (video vs. static, product-first vs. lifestyle-led, UGC vs. polished)
  
  
• Repeating messaging styles (price-forward, speed/performance claims, bundles, trade-in/switch language, limited-time urgency)

Why this matters in Tech & Telecom: it gives you cleaner inputs for creative strategy and media planning—so you can deliberately zig when the market is zagging.

2. Launch Readout: Measuring Where You Landed (Post-Launch Share of Voice + Positioning)

The goal: After launch, the question becomes: Did we actually break through—and where?

What Creative Intelligence enabled: The team ran post-launch analysis to understand:

• Share of voice and visibility relative to key competitors
  
  
• Positioning patterns: where their message aligned with category norms vs. where it looked distinct
  
  
• Early creative signals worth scaling (and what to adjust quickly while the campaign is still live)
  

The result: This creates a tighter feedback loop between creative, media, and leadership—so decisions are based on what’s truly in-market, not internal debates.

3. Optimization: Turning Insights Into Better Next Cycles (Creative + Spend Decisions)

The goal: Use learnings to improve not just this campaign—but the next one too.

What Creative Intelligence enabled: The team leveraged pre- and post-launch findings to:

• Refine creative strategy (what to lean into / avoid)
  
  
• Adjust spend distribution based on what’s breaking through
  
  

• Inform planning for future campaigns with benchmarks grounded in real competitor execution

The Roadmap Forward

Creative Intelligence helps you plan launches and pivot faster by enabling:

• Pre-launch benchmarking to spot tired category patterns and find whitespace

• Post-launch visibility into share of voice and real positioning vs. competitors

• Faster optimization loops that connect creative decisions to media investment

• More confident stakeholder alignment, because everyone’s looking at the same market truth

In tech and telecom, the brands that win attention are the ones that ship and shift fast, without losing message discipline. Learn how you can use Creative Intelligence to turn competitor creative into an early-warning system by registering for the Webinar on DEC. 17th at 1PM ET. 

See Creative Intelligence in Action