With the start of a new month, comes a number of advertising mergers and acquisitions to report. Here, we’ll be taking a look at all of the activity from February 2018.
In recent months, we’ve seen some monumental deals take place, certainly not excluding last month. And despite this month being a bit less noteworthy in terms of the deals that took place, there’s plenty to recap.
As always, we’ll take a broad overview of the month as a whole, look at the high-profile deals of the month, the media deals of the month, and then conclude with the announcements and rumors – what is going to happen, or what could potentially happen.
This is our recap of February 2018’s advertising mergers and acquisitions:
