Publishers may still have a lot to learn about Google Chrome’s ad blocking.
About midway through 2017, Google first expressed their intentions to unroll new ad blocking standards on Chrome. As a way to create a more enjoyable online experience for all, Google announced that, come February 2018, they would begin blocking all ads on sites that do not meet the Better Ad Standards.
As February came and went, MediaRadar thought it would be helpful to survey all of our B2B clients, to gain direct feedback, and to see exactly how publishers feel about Google’s ad blocking and the potential impact it could have on their business.
In Q1 of 2018, 28,892 advertisers bought digitally with B2B Media. Furthermore, we found that, among B2B publishers, the average portion of ad sales from digital was 53%. In considering this adoption of digital, however, our survey results proved to be quite intriguing.
As it turns out, simply knowing what types of ads are being blocked on Chrome is not the only thing that publishers need to understand. There are many factors, and many misconceptions that could lead an online publisher to violate the Better Ad Standards.
