For a moment in time, in 2017, many perceived Google’s new ad blocking standards as building a bleak set of walls around online publishers.
In June 2017, Google first announced that, come 2018, Chrome would begin to support and abide by the “Better Ads Standards,” originally set in place by the Coalition for Better Ads, to which Google belongs.
The Coalition for Better Ads is a collection of companies and associations that have come together to form an alliance for the betterment of viewer experience with advertising. The Better Ads Standards were put in place to essentially add guidelines to how ad servers should interact with their viewers.
